Director of Generative Engine Optimization

🕒 il y a 1 jour

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Go Fish

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1 - 10 employés

📣 Marketing

📦 Logistique

🛍️ eCommerce

Marketing • Logistics • eCommerce

Go Fish est une agence de marketing digital à service complet qui combine stratégie, création, médias et technologie pour stimuler la croissance mesurable des marques. L'entreprise se spécialise dans le SEO, l'optimisation basée sur l'IA (Generative Engine Optimization), les médias payants, le commerce social (y compris TikTok Shop), les relations publiques numériques, la gestion de la réputation en ligne, l'optimisation de la conversion et la conception/développement de sites web. Go Fish sert des clients axés sur le commerce électronique et la technologie et met l'accent sur les outils et analyses alimentés par l'IA pour rationaliser l'exécution des campagnes et améliorer la visibilité sur les plateformes de recherche, sociales et émergentes d'IA.

Description

• Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals • Translate agency GEO frameworks into roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization • Design and oversee experiments testing brand visibility, citations, and authority in generative search experiences • Partner with SEO, Content, Digital PR, Analytics, and Product teams on integrated programs • Identify changes across AI search platforms and provide actionable recommendations • Set strategic quality, prioritization, and documentation standards across GEO engagements • Own senior-level client relationships and explain changes in search behavior and discovery • Guide account teams through planning, delivery, and performance conversations • Review GEO deliverables, roadmaps, and reporting • Turn pilots and wins into repeatable initiatives and case studies • Manage, coach, and develop GEO Senior Managers and Strategists • Create workflows, briefs, and quality standards for consistent execution at scale • Collaborate with discipline leaders to embed GEO best practices across owned-media work • Support resource planning and staffing for GEO programs • Partner with Sales and Marketing on GEO scopes, proposals, and thought-starter materials • Contribute strategic insight to new-business conversations and identify GEO opportunities • Develop case studies, proof points, and service refinements • Contribute to internal education on generative search • Define GEO success metrics, including AI visibility, citations, entity signals, organic performance, and business outcomes • Partner with Analytics on decision-ready reporting • Use competitive, content, and entity analysis to prioritize work improving brand presence

🎯 Exigences

• 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy • Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information • Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands • Ability to turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps • Ability to balance innovation with disciplined measurement, using experimentation and evidence to prove value • Experience managing or mentoring high-performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product • Comfortable leading senior client conversations, influencing internal stakeholders, and elevating the work around you • One-page cover letter required alongside resume; applications without it will not be reviewed • Unable to sponsor or transfer employment visas for this position

🏖️ Avantages

• Competitive compensation • Flexible work environment • Medical, dental, and vision insurance • Unlimited paid time off • 401(k) with company match • Company-paid life and disability insurance • Paid parental leave • A collaborative culture with autonomy and ownership • Employee wellness programs and additional perks

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