Senior Director, Growth Marketing

Emploi pas sur LinkedIn

🕒 il y a 10 jours

🎸 Tennessee – Distant

🎸 Tennessee – Remote

💵 $120 000 - $160 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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HarperCollins Publishers

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1817

👥 B2C

📱 Médias

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers est une maison d'édition mondiale de premier plan, engagée à soutenir les auteurs et à offrir des récits diversifiés qui trouvent un écho auprès des lecteurs du monde entier. Avec une riche histoire remontant à 1817, HarperCollins propose une large gamme de livres dans divers genres incluant les biographies, les livres de cuisine, la fiction et la littérature pour enfants. L'entreprise se concentre sur la promotion de la créativité et de l'innovation au sein d'une culture accueillante, favorisant les liens entre les auteurs, les employés et la communauté.

Description

• Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention • Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push • Adjust marketing strategy based on data to achieve growth goals • Lead strategy, execution, and testing of funnel marketing strategies through multiple site entry points • Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value • Own revenue growth, engagement, conversion, retention metrics, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation • Build and lead the marketing analytics function and connect data insights with marketing and product teams • Analyze customer data, market research, and digital analytics to develop actionable marketing insights • Guide organic growth across traditional search, AI-powered discovery, and emerging channels • Lead, coach, and mentor a team of 5+ marketers

🎯 Exigences

• 10+ years of experience in digital marketing within a DTC/B2C business • 5+ years of team leadership experience • Strong hands-on experience with CRM, email, social, and paid media strategies • Deep understanding of channel optimization and integration • Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets • Understanding of CAC, LTV, ROAS, and other marketing performance metrics • Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing • Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics • Experience hiring and building marketing teams and processes • Experience leading marketing transformation initiatives • Creative and critical thinking with the ability to make principled, informed, and quick decisions • Ability to gain cross-functional alignment • Bias toward action and continuous improvement • Passion for delivering great digital customer experiences • DTC/B2C experience required • Subscription experience highly preferred

🏖️ Avantages

• Comprehensive and highly competitive benefits package • Physical health benefits • Retirement and savings benefits • Caregiving benefits • Emotional wellbeing benefits • Transportation benefits • Elective benefits employees may select to fit their needs and personal situations • Reasonable accommodation for qualified individuals with disabilities during the application or interview process

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