Senior Growth Marketing Manager, B2B

Emploi pas sur LinkedIn

🕒 il y a 3 mois

🗽 New York – Distant

info

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

info

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Hatch

Hatch

5001 - 10000 employés

Fondée en 1955

⚡ Énergie

☁️ SaaS

Energy • Engineering • SaaS

Hatch est une entreprise axée sur les innovations de performance et les solutions d'ingénierie visant à décarboner l'industrie sidérurgique et à soutenir une économie centrée sur les batteries. Elle propose des stratégies innovantes pour la transformation énergétique et aide les villes à planifier un avenir durable. En concevant des solutions à faible émission de carbone et en modifiant la manière dont les industries fonctionnent, Hatch s'engage à avoir un impact positif sur l'environnement et la société.

Description

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels • Build and manage multi-channel email programs that move prospects through the funnel • Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects • Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting • Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts • Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR • Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity

🎯 Exigences

• 6–7 years of marketing experience • Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment • Deep fluency in B2B buying cycles • Expert-level proficiency in HubSpot (or similar marketing automation platforms) • Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels • Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar • Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs)

🏖️ Avantages

• massive market opportunity • real impact • autonomy + impact • work with cutting-edge AI

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