Director of Growth Marketing

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 35%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Helion Technologies

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201 - 500 employés

Fondée en 1997

🚘 Automobile

💼 Conseil

🔒 Cybersecurity

Automotive • Consulting • Cybersecurity

Helion Technologies est un fournisseur de services IT managés et de cybersécurité dédié exclusivement aux concessionnaires automobiles, de poids lourds et de camping-cars. Depuis plus de 25 ans, l'entreprise offre un support IT complet aux concessionnaires, une surveillance par un centre d'opérations de sécurité disponible 24/7, la gestion de la conformité, la gestion des fournisseurs, des techniciens sur site, et la gestion de projets pour protéger les opérations, garantir la conformité réglementaire et réduire les temps d'arrêt. Helion se positionne comme un partenaire proactif qui gère la cybersécurité, l'infrastructure IT, et la conformité pour que les concessions puissent se concentrer sur la vente et l'entretien de véhicules.

Description

• Develop and execute integrated B2B marketing strategies that generate qualified sales opportunities and measurable pipeline growth • Partner with Sales leadership to align marketing initiatives with revenue objectives • Build and execute Account-Based Marketing programs targeting dealership groups and strategic enterprise accounts • Define ideal customer profiles and create targeted campaigns for market segments • Monitor campaign performance and optimize for measurable business results • Own market positioning, messaging, and value proposition across customer touchpoints • Administer HubSpot CRM and Marketing Hub • Own lead lifecycle management, segmentation, automation, workflows, lead scoring, attribution, and nurturing campaigns • Maintain CRM data quality through cleansing, duplicate management, enrichment, and governance • Build dashboards and executive reporting on marketing performance and sales pipeline • Analyze buyer-journey conversion rates and improve marketing effectiveness • Partner with Sales on lead routing, qualification, reporting, and revenue operations • Own digital strategy, website experience, SEO, AEO, GEO, and AI search visibility • Improve website conversion rates through user experience optimization, landing pages, forms, and content architecture • Analyze website performance and visitor behavior using analytics tools • Manage email campaigns, landing pages, forms, and digital assets in HubSpot • Identify and implement AI tools for efficiency, personalization, content creation, analytics, and campaign performance • Build scalable AI-assisted marketing workflows • Develop and oversee content strategy across blogs, white papers, customer stories, videos, webinars, thought leadership, research reports, email, and social media • Develop executive branding, LinkedIn strategy, and employee advocacy programs • Build a scalable marketing function using direct execution, AI, automation, and external partners • Develop creative briefs, project requirements, and AI prompts • Manage external marketing partners, vendors, agencies, deliverables, priorities, budget, and ROI • Evaluate industry conferences, trade shows, webinars, partnerships, and speaking opportunities • Report directly to the President and drive brand awareness, demand generation, customer engagement, and measurable revenue growth

🎯 Exigences

• 8+ years of progressive B2B marketing leadership experience, preferably in technology, SaaS, Managed Services, cybersecurity, or related industries • Advanced experience administering HubSpot CRM and Marketing Hub • Demonstrated success building demand generation programs that produce measurable pipeline growth • Deep experience with marketing automation, CRM administration, lead lifecycle management, segmentation, workflows, attribution, and campaign reporting • Strong understanding of SEO and familiarity with AEO, GEO, and AI search optimization strategies • Experience managing websites, digital marketing, email marketing, and conversion optimization • Demonstrated success leading cross-functional marketing initiatives through direct execution, AI-enabled workflows, and outsourced specialists • Strong analytical mindset and ability to make data-driven decisions • Exceptional written and verbal communication skills • Highly organized with excellent project management skills • Comfortable in a fast-paced, growth-oriented environment with a high degree of ownership • Bachelor’s degree in Marketing, Communications, Business, or a related field required • Preferred: experience marketing technology solutions, cybersecurity services, Managed Services, or SaaS • Preferred: experience marketing to automotive retail or heavy truck dealerships • Experience with Google Analytics, Google Tag Manager, Google Search Console, HubSpot, SEMrush, Ahrefs, LinkedIn Campaign Manager, WordPress, and modern AI marketing tools • HubSpot, Google Analytics, or related marketing certifications

🏖️ Avantages

• Fully remote work arrangement • Access to AI tools and workflows as part of the role • Opportunity to work with specialized external marketing partners and agencies • Professional exposure to executive leadership and industry thought leadership initiatives

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