Senior Director of Growth & Acquisition

🕒 il y a 1 mois

🏄 California – Distant

🏄 California – Remote

💵 $150 000 - $200 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

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Huckleberry Labs

Site WebLinkedInTous les Emplois

11 - 50 employés

🧘 Bien-être

👥 B2C

🛍️ eCommerce

💰 €12 500 000 Series A en 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs est une entreprise qui propose une application innovante de suivi pour bébés, Huckleberry, conçue pour aider les parents à gérer les horaires de sommeil et les routines de leurs enfants. L'application se concentre sur la prédiction du moment où un bébé est fatigué mais pas excessivement, aidant ainsi les parents à optimiser les temps de sieste grâce à leur méthode propriétaire SweetSpot®. Huckleberry Labs combine l'expertise d'experts en sommeil, de data scientists et de parents expérimentés pour fournir des conseils personnalisés et perspicaces adaptés aux stades de développement et aux habitudes de chaque enfant. L'application soutient les parents en suivant les activités quotidiennes comme l'alimentation et les changements de couche, visant à simplifier les premiers mois chaotiques de la parentalité avec des outils pratiques et des conseils d'experts.

Description

• Lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod. • Command both paid and organic acquisition with equal fluency. • Design product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments. • Build compounding acquisition flywheels and reduce dependence on paid over time. • Report to the VP of Brand Marketing, manage a multi-disciplinary team, and serve as the primary marketing principal within the cross-functional Growth Pod.

🎯 Exigences

• Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them • Proven Growth Track Record: You've taken something from small to big — a channel, a program, or a product loop that you can point to with real before/after numbers. We're not looking for someone who inherited scale; we want someone who built it. • Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them • Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling • Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.