Senior Director of Growth Marketing

🕒 il y a 2 mois

🏄 California, Illinois, +10 états de plus – Distant

🏄 California – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote

💵 $150 000 - $200 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

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Huckleberry Labs

Site WebLinkedInTous les Emplois

11 - 50 employés

🧘 Bien-être

👥 B2C

🛍️ eCommerce

💰 €12 500 000 Series A en 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs est une entreprise qui propose une application innovante de suivi pour bébés, Huckleberry, conçue pour aider les parents à gérer les horaires de sommeil et les routines de leurs enfants. L'application se concentre sur la prédiction du moment où un bébé est fatigué mais pas excessivement, aidant ainsi les parents à optimiser les temps de sieste grâce à leur méthode propriétaire SweetSpot®. Huckleberry Labs combine l'expertise d'experts en sommeil, de data scientists et de parents expérimentés pour fournir des conseils personnalisés et perspicaces adaptés aux stades de développement et aux habitudes de chaque enfant. L'application soutient les parents en suivant les activités quotidiennes comme l'alimentation et les changements de couche, visant à simplifier les premiers mois chaotiques de la parentalité avec des outils pratiques et des conseils d'experts.

Description

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod. • Own the ultimate accountability for optimizing the efficiency of the marketing investment. • Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains. • Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives. • Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting. • Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces. • Provide strategic guidance to the teams responsible for driving direct growth marketing. • Oversee for the strategy and budget optimization for all paid channels. • Directly take accountability for App Store Optimization (ASO). • Direct the Content strategy to maximize Organic Growth (SEO). • Oversee the strategy for CRM channels (Email, Push, In-App).

🎯 Exigences

• Experience: 10+ years of progressive experience in Growth in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports • Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving efficient acquisition, purchase conversion, and retention • Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential • Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team

🏖️ Avantages

• Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match