Performance Growth Lead

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 13%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of HyperGrowth Recruitment

HyperGrowth Recruitment

1 - 10 employés

Fondée en 2020

💼 Conseil

📣 Marketing

🎯 Recrutement

Consulting • Marketing • Recruitment

HyperGrowth Recruitment est un cabinet de recherche spécialisé dans les secteurs du e-commerce et des biens de consommation. Ils travaillent en étroite collaboration avec leurs clients dans un modèle de partenariat exclusif pour attirer des talents performants adaptés aux besoins de leurs partenaires. Forts de leur expertise en recherche de cadres, ils s'attachent à comprendre les spécificités de chaque entreprise afin de proposer des candidats, allant des postes de direction (C-Suite) aux postes en début de carrière, garantissant un processus de recrutement réussi et efficace.

Description

• Manage and scale substantial Meta budgets across multiple countries and product categories • Allocate spend using contribution profit, demand, stock availability, margin and growth potential • Forecast performance at different spend levels and protect against inefficient scaling or misleading attribution • Analyse product, market, customer and offer performance and turn complex data into commercial action • Diagnose performance changes, including creative fatigue, product-market fit, stock, pricing, returns, website conversion and budget allocation • Build weekly and monthly creative strategies informed by performance data, customer psychology and market insight • Identify winning hooks, concepts, angles, formats and messages and translate them into creative briefs • Develop a pipeline across UGC, founder-led content, product demonstrations, testimonials, statics and brand-led creative • Review scripts, storyboards and edits and turn successful ideas into scalable creative territories • Use AI to analyse advertising, product and customer data, identify growth opportunities and automate recurring reporting • Apply AI to creative concepts, customer research, briefs, landing-page structures, forecasting and internal workflows • Develop offers, bundles and promotions and model their impact on AOV, margin, conversion and contribution profit • Create landing-page concepts and testing plans to improve continuity across the ad, proposition, offer and customer journey • Work closely with the founders and own decisions across media buying, budget allocation, performance analysis, creative direction, offers and landing pages • Maximise profitable new-customer growth and total contribution profit

🎯 Exigences

• Strong hands-on experience managing and scaling Meta advertising for an e-commerce brand • Experience personally managing at least £300,000 per month, ideally £500,000+ • Proven track record of scaling revenue while maintaining profitability • Advanced Excel or Google Sheets skills • Strong understanding of contribution profit and e-commerce unit economics • Experience analysing performance across products, markets and customer segments • Strong creative-strategy and creative-briefing experience • Ability to connect customer insight to winning advertising concepts • Experience developing offers, landing pages or conversion strategies • Practical experience using AI to improve marketing output, workflows and decision-making • Experience with Shopify and attribution or analytics platforms • Fashion, apparel or footwear experience strongly preferred • Experience within a fast-scaling, international DTC brand highly valuable

🏖️ Avantages

• Rewarding base salary • Remote first - future London office • High-growth environment with genuine ownership • Opportunity to shape the future product direction of a scaling global brand • Diverse and inclusive workplace • Adjustments throughout the recruitment process

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