Director of Commercial Marketing

🕒 il y a 6 jours

🏈 Alabama, Alaska, +35 états de plus – Distant

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $155 000 - $165 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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iFIT

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1977

🧘 Bien-être

☁️ SaaS

🔧 Matériel

💰 €200 000 000 Private Equity Round - iFit en 2019-12

Wellness • SaaS • Hardware

iFIT est une entreprise de fitness connectée qui propose des entraînements interactifs, des contenus de coaching personnel, et une plateforme de fitness par abonnement intégrée aux équipements d'exercice. iFIT publie des cours à la demande et en direct (Entraînements Mondiaux, Séries Progressives), offre des applications mobiles pour iOS et Android, et supporte des marques d'équipements comme NordicTrack et ProForm. L'entreprise gère un centre de membres, un support client (chat en direct et textos), un suivi de commande, ainsi que des ressources pour les abonnements, le dépannage, le montage et la réparation.

Description

• Build and lead marketing for iFIT’s commercial business across the Freemotion, NordicTrack and iFIT brands • Support sales motions serving gym chains, institutions, luxury hotels, resorts, wellness businesses, Pilates studios and connected subscription buyers • Tie marketing priorities to commercial revenue, pipeline and budget • Build hospitality marketing programs, flagship installations, case studies, design-trade presence and experiential events • Own Freemotion positioning, standards and reputation with commercial buyers • Set NordicTrack’s commercial go-to-market within brand standards • Create sales toolkits, segment messaging, brochures, spec sheets, proposal templates, ROI tools, battlecards and onboarding materials • Build case studies, testimonials, reference-customer and co-marketing programs • Run customer advisory and referral programs • Partner on website lead capture, conversion, paid media, lead generation and account-based campaigns • Establish studio-founder lead-generation pilots and scale effective channels • Own trade show and commercial event strategy and content • Manage agency partners, including social media and trade PR • Lead and develop the team, set AI-enabled production workflows and manage vendors • Own the commercial marketing budget and report results to marketing and commercial leadership

🎯 Exigences

• Bachelor's degree in Marketing, Business or a related field • 8+ years in marketing, including 4+ years in B2B or commercial marketing for physical products • Track record partnering with a quota-carrying sales organization, with measurable pipeline or revenue impact • 3+ years marketing to hospitality buyers, with a track record of helping win business in the segment • Experience supporting more than one sales motion • Working knowledge of digital lead generation, including landing pages, nurture, paid media and cost per lead • Experience testing new channels or running customer discovery • Demonstrated use of AI tools in marketing production, including quality, accuracy and brand-consistency workflows • Hands-on experience with CRM and marketing automation platforms • Experience planning trade shows and experiential events • Hands-on ability to build sales materials, write copy, and brief and direct designers and agencies • Experience managing people, agencies and a budget • Willingness to travel up to 20%, including internationally • Authorized to work in the United States without sponsorship

🏖️ Avantages

• Opportunity to work remotely anywhere in the United States • Travel up to 20%, including internationally • At-will employment

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