Senior Manager, Experimentation Optimization

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $78 496 - $105 974 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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National University

Site WebLinkedInTous les Emplois

1001 - 5000 employés

📚 Éducation

👥 B2C

🌍 Impact social

Education • B2C • Social Impact

L'Université Nationale est un établissement d'enseignement supérieur dédié à offrir une éducation accessible et de qualité à un large éventail d'étudiants, y compris les apprenants non traditionnels et les étudiants affiliés aux militaires. Elle propose une variété de programmes de licence, de master et de doctorat dans de nombreuses disciplines telles que l'éducation, les affaires, la santé, les sciences sociales et la technologie. L'Université Nationale met l'accent sur un environnement d'apprentissage soutenant et des méthodes d'enseignement innovantes, visant à autonomiser les étudiants et à enrichir leurs parcours académiques et professionnels.

Description

• Lead conversion rate optimization (CRO) and experimentation for National University’s website and digital experiences • Define, execute, and continuously optimize data-driven testing strategies • Own the CRO, experimentation, website experimentation, and platform strategy roadmaps • Establish testing SLAs, QA standards, governance, and deployment practices • Maintain repositories of hypotheses, test results, learnings, opportunities, and best practices • Own the complete experimentation lifecycle from opportunity identification through production rollout • Design and run A/B, multivariate, and multi-page experiments • Optimize information architecture, content presentation, navigation, page experience, and calls-to-action • Analyze prospective student journeys to identify friction, abandonment, and conversion opportunities • Optimize program discovery, on-site search, filters, navigation, program finders, and recommendation surfaces • Develop targeted and personalized website experiences based on audience segments, intent signals, engagement patterns, and lifecycle stage • Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams • Identify opportunities for AI-assisted optimization, predictive insights, and behavioral decisioning • Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and KPI framework • Define, monitor, and communicate experimentation and conversion KPIs • Establish weekly, monthly, and quarterly reporting for senior leadership • Build executive dashboards and communicate test results, KPI trends, roadmap progress, and recommendations to the Chief Marketing Officer and senior stakeholders • Evaluate emerging trends, technologies, platforms, and optimization capabilities • Benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors • Provide leadership through influence and expertise as an individual contributor

🎯 Exigences

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce • 2+ years of experience in strategy, program ownership, or related manager responsibilities • Demonstrated ownership and administration of A/B testing and personalization platforms, including Adobe Target, VWO, Optimizely, or equivalent • Experience designing, implementing, and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting • Proven experience developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting • Experience managing vendors, agency partners, and external development resources • Demonstrated track record of measurable improvements in conversion, lead generation, engagement, and business outcomes • Portfolio, case studies, or documented examples demonstrating measurable conversion improvements • Deep expertise in experimentation methodologies, including hypothesis development, test design, statistical analysis, and interpretation of results • Expertise with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory • Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization • Ability to analyze complex datasets using SQL, dashboards, and analytics tools • Experience developing experimentation roadmaps, success metrics, governance processes, and executive reporting frameworks • Strong understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations • Experience evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning • Up to 10% travel • Location: Remote, USA

🏖️ Avantages

• Comprehensive well-being benefits for you and your family • Total rewards package • Equal opportunity employment