Marketing Consultant – 12 Months FTC

🕒 il y a 7 jours

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🇬🇧 Parrain de Visa de Travailleur Qualifié UK

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👻 Score fantôme 11%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Kainos

Kainos

1001 - 5000 employés

🏥 Santé

📣 Marketing

📦 Logistique

💰 Venture Round en 1986-04

Healthcare • Marketing • Logistics

Chez Kainos, nous utilisons la technologie pour résoudre des problèmes réels pour nos clients, surmonter de grands défis pour les entreprises et simplifier la vie des gens.\n\nNous établissons des relations solides avec nos clients et faisons plus que ce qui est attendu pour transformer leur manière de travailler aujourd'hui et l'impact qu'ils auront demain.\n\nNos deux domaines d'activité spécialisés, les Services Numériques et la Pratique Workday, œuvrent globalement pour des clients des secteurs de la santé, du commerce et du secteur public afin d'améliorer un peu le monde, jour après jour.

Description

• Develop and deliver integrated marketing plans supporting the growth ambitions of the Healthcare Sector • Translate commercial priorities into marketing activity that builds reputation, strengthens stakeholder engagement, supports strategic accounts and contributes to growth • Plan, activate and optimise multi-channel campaigns across the buyer journey • Identify healthcare market opportunities, shape messaging and support account-based marketing initiatives • Build relationships across the business and coordinate specialist teams to deliver agreed objectives • Develop and maintain insight into the healthcare market, including NHS, public research and life science priorities, healthcare policy, digital transformation programmes and emerging opportunities • Create, own and implement integrated campaign plans aligned to commercial priorities • Define target audiences, messaging and channel strategy for campaigns and ABM initiatives • Manage campaign budgets and ensure delivery is on time and within budget • Lead end-to-end activation of integrated, multi-channel campaigns across Content, Events, Digital and Marketing Operations • Work with Sector Leads, Client Directors, Account Teams and Sales teams on strategic account development, stakeholder engagement and sales progression • Align marketing activity to strategic account plans and support ABM activity for key accounts • Equip sales teams with messaging, content and tools to engage prospects and customers • Measure campaign effectiveness, optimise performance and maximise return on investment • Identify opportunities for joint campaigns, events and growth initiatives with strategic partners including AWS and Microsoft

🎯 Exigences

• Strong understanding of the UK healthcare landscape, including NHS organisations, healthcare policy, digital transformation priorities and the healthcare procurement environment • Experience developing and delivering integrated marketing campaigns that drive business results and support complex healthcare buying cycles • Experience engaging senior healthcare stakeholders, including clinical, operational, digital and executive audiences, and aligning marketing activity to strategic account priorities • Experience developing and delivering account-based marketing (ABM), stakeholder engagement or strategic account programmes within complex healthcare organisations • Experience identifying healthcare market insights and translating them into campaigns, thought leadership and content that support sector positioning, stakeholder engagement and commercial growth • Experience partnering with Sales and Business Development teams to generate, progress and convert pipeline opportunities • Experience managing agency, partner and supplier relationships to deliver marketing outcomes • Degree or Higher in Marketing, Communications, or a similar relevant discipline (desirable) • Experience delivering co-marketing campaigns with strategic partners such as AWS, Microsoft or other technology partners (desirable) • Experience marketing technology, data or digital transformation services within healthcare organisations (desirable) • Understanding and experience of using Demandbase (desirable)

🏖️ Avantages

• People-first culture • Growth and career development support • Diverse, inclusive workplace • Recruitment accommodations and adjustments • Support from the talent acquisition team throughout the recruitment process

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