Marketing Lead – Maternity Cover

🕒 il y a 9 jours

🇬🇧 Royaume-Uni – Télétravail

💵 £55 000 - £61 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🇬🇧 Parrain de Visa de Travailleur Qualifié UK

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Whereby

Whereby

51 - 200 employés

Fondée en 2013

🏥 Santé

💼 Conseil

📦 Logistique

💰 Series A en 2021-03

Healthcare • Consulting • Logistics

Whereby est une entreprise qui propose des solutions d'intégration d'appels vidéo personnalisables via son API et SDK, idéale pour les plateformes telles que la télésanté et la santé mentale numérique. Ses offres incluent une interface utilisateur préconstruite, une personnalisation complète de l'interface utilisateur des réunions à l'aide de leur SDK de navigateur avec des hooks React, et la possibilité d'intégrer des appels vidéo en toute simplicité. Mettre l'accent sur la sécurité et la conformité, Whereby est conforme au RGPD et à la HIPAA, et est certifié ISO 27001. L'entreprise est digne de confiance pour plus de cinq millions de personnes et est reconnue pour son infrastructure d'appels vidéo fiable, évolutive et facile à mettre en œuvre. Whereby alimente des millions d'appels vidéo dans le monde, servant notamment de fournisseur pour les principales plateformes de télésanté.

Description

• Lead and execute Whereby’s Marketing strategy • Grow the Whereby brand, increase awareness, generate and capture demand, and increase sales pipeline, revenue, and user acquisition • Increase sign-ups and adoption of Whereby Embedded API and Whereby Meetings, with a focus on healthcare • Execute account-based marketing, brand-building, sales enablement, and product-led acquisition strategies • Collaborate with the Commercial team and departments across the business on B2B Marketing • Develop and execute campaigns and tactics across multiple channels • Build relationships with internal and external stakeholders, agencies, and vendors • Measure and report on marketing performance and provide insights for company goals • Recommend Marketing budget allocations and propose spend to the Chief Commercial Officer • Manage always-on Marketing activity spend • Use analytics tools to report on marketing effectiveness and impact • Support the leadership team with board-level insights • Report to the Chief Commercial Officer • Provide maternity cover for the current Marketing Lead

🎯 Exigences

• Eligible to work in the UK without sponsorship from Whereby • Previous B2B Marketing experience in a start-up environment • Generalist marketing experience with willingness to get involved wherever needed • Current Marketing Lead or Senior Marketing Manager experience • Proven hands-on experience in all or most of: Content/Social Media Marketing, Account Based Marketing, Brand building, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, and Event Marketing • Solid experience in B2B Marketing • Experience in Health tech or with a technical/developer-focused product is a bonus • Start-up experience is desired • Distributed team experience is beneficial • Ability to think strategically and execute hands-on tactics and campaigns across multiple channels • Excellent communication, autonomy, collaboration, adaptability, prioritisation, organisation, customer focus, creative thinking, and analytical ability

🏖️ Avantages

• Unlimited holiday • Flexible, fully remote working setup • Home office budget • Enhanced parental leave • Equity • Support from a performance marketing agency and freelance designer

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