Director, Performance and Growth Marketing

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

💵 $180 000 - $250 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 5%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Kiddom

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2013

📚 Éducation

☁️ SaaS

🤝 B2B

💰 €35 000 000 Series C en 2021-08

Education • SaaS • B2B

Kiddom est une entreprise qui propose une plateforme numérique centrée sur l'amélioration des expériences éducatives en associant des programmes de haute qualité à des solutions flexibles et basées sur la technologie. La plateforme soutient diverses matières telles que les mathématiques, l'ELA et les sciences grâce à la gestion numérique des programmes, aux évaluations et aux outils de classe virtuelle. Kiddom vise à augmenter l'engagement des étudiants et à réduire la charge de travail des enseignants grâce à des fonctionnalités intuitives comme la planification des leçons, les présentations et les ressources de gestion de classe. L'entreprise dessert les écoles et les établissements scolaires, offrant des perspectives pour des décisions pédagogiques basées sur les données et aidant les éducateurs à mettre en œuvre efficacement les programmes avec un support technologique.

Description

• Own the annual and quarterly demand generation plan by market, segment, and product with Marketing and Sales leadership • Own the marketing-sourced pipeline forecast and run campaigns, content calendars, launches, and metrics • Manage Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including paid media budget, pacing, audience strategy, and testing • Administer Salesforce Marketing Cloud operations, including audiences, segmentation, scheduling, deliverability, sender reputation, and forms • Design Salesforce campaign-to-sales notification paths and own MQL definition, lead scoring, handoff standards, campaign structure, routing, and accuracy • Own lifecycle and nurture programs for prospects and current customers, including audience rules, cadence, suppression logic, and compliance • Report weekly and monthly lead, funnel, and pipeline metrics to Marketing leadership, Sales, and executives • Define attribution approach and connect spend, content, and AI search visibility to traffic, leads, and pipeline • Develop targeting and measurement for account-based marketing and territory programs • Run operating cadence with Sales, field teams, Customer Success, and Revenue Operations • Write requirements for integrations, automations, and data needs; prioritize with Marketing and Revenue Operations; work with IT on access and security • Manage external relationships with ad platforms, agencies, and data and marketing technology vendors

🎯 Exigences

• 8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership • Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboards • Experience running paid media programs (search, paid social, or display) with budget ownership • Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations • Experience with account-based or territory-based marketing • Strong analytical skills: builds funnel, conversion, and attribution reporting for executives • Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation • Sound judgment with incomplete information, and ability to explain trade-offs to non-technical leaders • Preferred: GA4 experience, including attribution and reporting design • Preferred: familiarity with SEO and AEO, and how AI search visibility is measured • Preferred: experience with low-code tools or AI agents for workflow automation and marketing tools such as Qualified PiperX (AI SDR) • Preferred: familiarity with K-12 education, district buying cycles, and curriculum adoption, or other long-cycle, complex B2B sales

🏖️ Avantages

• Meaningful equity • Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance • 401k plan • One Medical membership (in participating locations) • Flexible vacation time policy (subject to internal approval); average use 4 weeks off per year • 10 paid sick days per year (pro rated depending on start date) • Paid holidays • Paid bereavement leave • Paid family leave after birth/adoption: minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents • Commuter and FSA plans

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