Director, Creator Growth – PLG

Emploi pas sur LinkedIn

🕒 il y a 24 jours

🇺🇸 États-Unis – Télétravail

💵 175 000 - 225 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

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Later

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2014

🤝 B2B

🛍️ eCommerce

🌍 Impact social

B2B • eCommerce • Social Impact

À propos de Later (anciennement Latergramme) :

Description

• Own the creator PLG strategy end to end • Set the annual and quarterly GTM plan for creator PLG • Map the full creator funnel from first awareness through onboarding • Define where PLG and SLG motions intersect • Own conversion rate optimization across the creator acquisition funnel • Build and run a structured experimentation program • Partner with Product and Engineering to identify in-product growth levers • Develop and optimize paid and organic acquisition channels • Serve as the primary growth marketing partner to Product • Collaborate with the Creator SLG team • Partner with Data Science and Marketing Ops • Work with Content and Brand teams • Build, manage, and develop a high-performing creator PLG team • Establish a rigorous experimentation culture • Recruit talent with hands-on PLG, CRO, or growth engineering backgrounds • Define the PLG measurement framework for creators • Build dashboards and reporting cadences • Report on creator PLG performance to senior leadership

🎯 Exigences

• 8+ years of experience in growth marketing, demand generation, or PLG roles • Hands-on experience running structured experimentation programs (A/B testing, multivariate testing, CRO) • Background at a PLG-oriented company, developer tools business, consumer app, or creator economy platform • Strong data orientation • Experience partnering closely with Product and Engineering teams • Proven ability to manage paid acquisition channels • Experience managing and growing a team • Strong written and verbal communication skills in English • Familiarity with affiliate marketing, creator monetization models, or marketplace dynamics • Experience with creator or developer community growth

🏖️ Avantages

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities • Bonuses • Stock options • Equipment allowances • Wellness programs • Various benefits plans