Senior Optimization Manager

🕒 il y a 11 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

👔 Manager

👻 Score fantôme 25%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Launch Potato

Launch Potato

51 - 200 employés

Fondée en 2015

📣 Marketing

📱 Médias

👥 B2C

Marketing • Media • B2C

Launch Potato est l'entreprise de médias numériques à la croissance la plus rapide du sud de la Floride, fondée par un groupe de jeunes individus ambitieux ayant une expérience dans la création d'entreprises numériques réussies en ligne directe avec le consommateur. Basée à Delray Beach, FL, Launch Potato fonctionne avec une équipe mondiale distribuée. L'entreprise se concentre sur la résolution de problèmes complexes grâce à un marketing intelligent, une ingénierie de qualité, la science des données et le plaisir, en mettant l'accent sur son engagement envers l'innovation et l'évolutivité.

Description

• Execute high-impact landing page and funnel tests across high-traffic campaigns • Build, launch, monitor, analyze, and report on revenue-driving optimizations • Perform continuous optimizations across device types and user journeys, including copy, UI/UX, and advertiser order • Ensure tests and optimizations are implemented error-free, follow specifications, and are tracked accurately • Summarize and document test results to inform future optimizations • Partner with optimization leads to move quickly on ideas, reduce bottlenecks, and become the subject matter expert on assigned offer verticals • Work cross-functionally to gather inputs, finalize creative, and prepare launches • Create and monitor reports tracking multiple internal and external KPIs

🎯 Exigences

• Strong follow-through and task ownership; thrives on getting things done • Understands direct response mechanics and high-volume testing environments, preferably within financial services, home services, insurance, or similar lead-form categories • Experience running A/B tests, QA'ing launches, and reporting on test outcomes • Comfortable updating copy, layout, and page flows within testing tools or CMS • Solid understanding of what impacts conversion • Working knowledge of analytics platforms like Google Analytics, Looker, or similar • Ability to balance internal and external pressure to drive competing KPIs • Experience optimizing lead form pages end-to-end through UI/UX savvy • Clear communicator able to work across Copy, Design, and Media teams • Creative mindset able to spot UX friction and suggest improvements based on behavior • 5+ years in a performance marketing or CRO execution role • Experience launching tests, owning strategy, QA, and implementation, and collaborating with strategic leads

🏖️ Avantages

• Base salary, profit-sharing bonus, and competitive benefits • Future increases based on company and personal performance

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