Marketing Communications Manager

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🗣️ Communication

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Neogen Corporation

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🧬 Biotechnologie

🌾 Agriculture

🍽️ Alimentation et boissons

Biotechnology • Agriculture • Food & Beverage

Les solutions de Neogen® se trouvent à chaque étape de la chaîne alimentaire.\n\nNeogen propose une gamme complète de solutions et de services pour les industries de la transformation alimentaire, des protéines animales et de l'agriculture, aidant non seulement à protéger l'approvisionnement alimentaire mondial, mais également à permettre à nos clients de produire de manière plus efficace et efficiente qu'auparavant.\n\nNous sommes également fiers de servir les industries des animaux de compagnie et de performance, ainsi que les domaines des sciences de la vie et de la toxicologie.

Description

• Develop and execute global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries • Create full-funnel marketing programs driving awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growth • Lead multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channels • Develop industry-specific marketing strategies, messaging frameworks, and campaign plans • Partner with segment and regional marketing teams to align global messaging with local market needs • Lead cross-functional campaign planning and execution with Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholders • Oversee development of white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materials • Translate complex technical and scientific information into clear, compelling content • Tailor content to target audiences, market segments, customer needs, and communication channels • Apply audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization • Manage the global content calendar and coordinate with internal teams, agencies, and external partners • Support customer-focused messaging throughout the buyer journey • Use marketing performance data, testing, and insights to evaluate campaign effectiveness and identify improvements • Partner with regional and country marketing teams to align local execution with global strategy • Provide guidance and best practices for marketing communications, campaign development, messaging, and content creation • Collaborate with thought leadership teams to position Neogen as a trusted partner and scientific leader • Support consistent application of Neogen brand standards • Manage multiple concurrent marketing initiatives with quality, consistency, and timely execution • Identify opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaboration

🎯 Exigences

• 5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs • Experience developing and executing multi-channel marketing campaigns • Experience developing messaging, content, or marketing programs for defined customer or industry segments • Experience managing multiple concurrent projects and cross-functional workstreams • Experience collaborating with internal stakeholders and external partners or agencies • Experience translating complex technical, scientific, or business information into clear and engaging marketing content • Strong written and verbal communication skills • Strong project management and organizational skills • Ability to independently manage priorities, timelines, and deliverables • Strong attention to detail and ability to review content for consistency, quality, and alignment • Preferred: 5 to 7 years of relevant marketing communications experience • Preferred: Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry • Preferred: Experience developing industry-focused marketing programs and audience segmentation strategies • Preferred: Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization • Preferred: Experience developing marketing strategies for multiple geographic regions or global markets • Preferred: Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders • Preferred: Experience developing thought leadership content and industry-focused campaigns • Preferred: Experience using marketing analytics, testing, and performance data to optimize campaigns • Preferred: Experience working with marketing automation, CRM, content management, or digital marketing platforms • Preferred: Experience managing agency or external creative partnerships