Director, Growth Marketing

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de OpenRouter, pas via un site d'emploi

Repérée par Remote Rocketship il y a 3 mois

Toujours ouverte sur le site de OpenRouter. Vérifiée il y a 2 heures.

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OpenRouter

1 - 10 employés

Fondée en 2023

💼 Conseil

📣 Marketing

🤖 Intelligence artificielle

Consulting • Marketing • Artificial Intelligence

OpenRouter est une plateforme qui offre une interface unifiée pour accéder et utiliser divers grands modèles de langage (LLM) de plusieurs fournisseurs. Elle propose une intégration transparente avec les principaux modèles et améliore l'expérience utilisateur grâce à des fonctionnalités telles qu'une disponibilité fiable des modèles IA, des politiques de données détaillées et des tarifs compétitifs. Avec plus de 2,5 millions d'utilisateurs dans le monde et le support de plus de 400 modèles, OpenRouter simplifie le processus de travail avec les LLM pour les développeurs et les organisations.

Description

• Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage. • Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. You own the budget and the agency/vendor bench. • Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists. • Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence. • Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget. • Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

🎯 Exigences

• 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company. • You’ve been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric. • You’ve owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed. • Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself. • You’ve owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer. • You’ve built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision. • Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

🏖️ Avantages

• Professional development opportunities

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