Field Marketing Manager

🕒 il y a 13 jours

🇺🇸 États-Unis – Télétravail

💵 $108 300 - $162 500 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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OpenText

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10 000+ employés

Fondée en 1991

🏢 Entreprise

☁️ SaaS

🤝 B2B

💰 €1 000 000 000 Post IPO debt en 2022-12

Enterprise • SaaS • B2B

OpenText est une entreprise canadienne de logiciels d'entreprise qui fournit des solutions de gestion de l'information d'entreprise et des services basés sur le cloud. Elle propose des produits pour la gestion de contenu d'entreprise, la gestion de documents et d'archives, la gouvernance de l'information, la collaboration et les opérations informatiques/cloud associées, servant des clients professionnels avec des modèles de livraison sur site et SaaS. Les documents publics de l'entreprise mettent l'accent sur les carrières centrées sur l'entreprise, les opérations cloud et informatiques, le succès client et les services professionnels.

Description

• Support the Senior Field Marketing Manager in executing regional marketing plans aligned to sales and marketing priorities, growth objectives, and target account strategies • Coordinate quarterly and annual planning inputs, timelines, budgets, and execution requirements • Execute programs for priority accounts, industry segments, key solutions, and regional business objectives • Build relationships with regional sales teams and provide program updates, materials, and follow-up • Support account-based marketing programs for strategic target accounts • Coordinate activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities • Create and deliver personalized experiences and campaigns for named accounts and buying groups • Activate industry-specific campaigns and messaging across priority verticals • Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives • Execute integrated campaigns to generate, nurture, and accelerate sales opportunities • Contribute to pipeline creation, influenced pipeline, and opportunity acceleration • Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion • Track campaign performance and optimize programs based on business results • Coordinate executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs • Coordinate and execute virtual, hybrid, and in-person programs, including conferences, regional events, webinars, customer events, and tradeshows • Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement • Use account intelligence, marketing analytics, and CRM data to support targeting and optimization • Track pipeline contribution, campaign influence, event ROI, and engagement metrics • Prepare performance updates and identify opportunities to improve future programs

🎯 Exigences

• 4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing • Preferably experience within a B2B technology organization • Experience supporting or executing account-based marketing programs contributing to engagement and pipeline • Experience collaborating with sales teams and cross-functional marketing partners • Experience executing industry-focused or audience-specific marketing programs preferred • Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing • Experience managing client events, executive programs, conferences, and integrated marketing campaigns • Strong organization, attention to detail, project management, communication, and stakeholder coordination skills • Analytical mindset with experience measuring marketing performance and ROI • Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred • Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed • Ability to manage multiple priorities and use data and insights to optimize results • Curiosity about technology, AI, market trends, and client challenges

🏖️ Avantages

• Benefits package supporting physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Reasonable accommodation during the application or recruiting process • Diversity, inclusion, and respectful workplace environment

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