Customer Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 33%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Palm Bay International

Palm Bay International

201 - 500 employés

Fondée en 1977

🍽️ Alimentation et boissons

🏭 Fabrication

🛍️ eCommerce

Food & Beverage • Manufacturing • eCommerce

Palm Bay International est un importateur et distributeur de premier plan de vins fins, spiritueux et boissons artisanales. L'entreprise se consacre à la sélection de produits de haute qualité du monde entier pour offrir une sélection diversifiée à ses clients. Avec un fort accent sur le service à la clientèle et l'expertise de l'industrie, Palm Bay International s'associe à une variété de marques renommées pour enrichir son offre sur le marché des boissons.

Description

• Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming. • Focus on critical on-premise accounts across dining, lodging, transportation, entertainment, and related channels. • Partner with Strategic Accounts Off Premise Sales Directors to develop and execute customer marketing solutions, including programs and selling material. • Focus on top regional chains while aligning with Palm Bay’s brand strategies and commercial goals. • Collaborate across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners. • Develop and execute insight-driven programs and activations that drive consumer engagement and ROI. • Identify and activate custom promotional materials for consumers and shoppers, measuring effectiveness through sales data and customer feedback. • Provide chain and distributor sales teams with tools and resources in partnership with Business Intelligence. • Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs. • Consult internally on national innovation and account specialty items for successful launches and execution. • Assist with planning and logistics for wine tastings, events, and activations. • Liaise between brand and chain sales teams to maintain information flow. • Measure and evaluate programming initiatives to optimize programs and spending efficiency.

🎯 Exigences

• Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience, including understanding of on- and off-premise channels and their unique dynamics • Ability to develop strong cross-functional relationships and navigate and resolve interdepartmental challenges • Experience with syndicated data analysis • Ability to manage multiple priorities and projects in a fast-paced environment • Comfortable working collaboratively and operating in ambiguity • Creative, strategic thinker able to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25%

🏖️ Avantages

• Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(K) • Paid vacation • Personal time off • 11 paid company holidays

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