Director, Retail Marketing

🕒 il y a 5 jours

🇺🇸 États-Unis – Télétravail

💵 $160 000 - $200 000 / an

⏰ Temps Plein

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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PAX

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51 - 200 employés

Fondée en 2007

🛒 Commerce de détail

Retail

PAX est une entreprise spécialisée dans la conception et la vente de vaporisateurs et vapos de haute qualité. Leur gamme de produits comprend le PAX MINI, le PAX Plus, et divers stylos et dosettes vape, tels que l'ERA GO et l'ERA PRO. Ils proposent également des consommables comme des bonbons entièrement naturels confectionnés avec de vrais fruits et du Delta-9 THC. PAX se concentre sur la livraison d'une qualité constante et d'expériences mémorables, tout en montrant une passion authentique pour les produits à base de plantes. Ils offrent une gamme d'accessoires et d'articles en édition limitée, ainsi que des options de personnalisation pour améliorer l'expérience client.

Description

• Develop and lead PAX's retail marketing strategy across U.S. dispensaries and global wholesale channels • Establish channel and retailer segmentation strategies with differentiated merchandising, marketing investment, and activation • Partner with Sales leadership to accelerate sell-through, improve productivity per door, strengthen retail relationships, and drive profitable growth • Own retail marketing planning, budgets, resource allocation, and performance measurement • Lead visual merchandising strategy across dispensaries, smoke shops, and specialty retail environments • Develop scalable fixtures, displays, product glorifiers, signage, POS materials, and planograms • Translate brand strategy and product innovation into compelling physical retail experiences • Oversee merchandising development, production, deployment, and optimization • Develop national retail promotional strategies for seasonal campaigns, product launches, evergreen offers, and strategic accounts • Lead retail education, sales enablement, budtender engagement, and retailer-facing content • Direct field marketing, brand ambassador, and retail activation programs • Develop consumer engagement and retention initiatives with eCommerce, CRM, and Brand Marketing • Lead and develop the retail marketing team and external partners • Build performance frameworks measuring merchandising penetration, promotional effectiveness, execution, sell-through, and ROI • Use sales data, shopper insights, field feedback, and competitive intelligence to optimize programs • Establish scalable cross-functional workflows and ensure regulatory compliance

🎯 Exigences

• 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility • Deep expertise in visual merchandising and physical retail brand development, with hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems • Proven success developing shopper marketing, promotional, and retail activation programs that drive measurable sales growth and return on investment • Experience building retail education, advocacy, and sales enablement programs that influence shopper conversion and retail associate recommendations • Background in premium consumer brands with third-party retail distribution, ideally within consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis • Exceptional creative judgment, with the ability to translate brand strategy into compelling and commercially effective retail experiences • Strong analytical and financial acumen, including experience managing budgets, evaluating promotional effectiveness, and optimizing marketing investments • Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments • Willingness to travel approximately 30%, with occasional international travel

🏖️ Avantages

• Competitive compensation • Equity • Bi-annual performance reviews • Fully funded comprehensive medical, dental, and vision coverage • 401K plan • Generous PTO policy • Paid Parental Leave • Monthly wellness reimbursement • Cell Phone reimbursement • Employee Purchase Program for discounted PAX devices • Weekly catered lunch, endless snacks and beverages • Dog Friendly HQ in the Mission District of San Francisco • Employee Assistance Program including access to online legal support

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