Senior Growth Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $125 000 - $165 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 35%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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5001 - 10000 employés

Fondée en 1997

👥 RH Tech

☁️ SaaS

🤝 B2B

💰 €10 000 000 Venture Round - Paylocity en 2008-05

HR Tech • SaaS • B2B

La 412ème Escadre d'Essais de la Base Aérienne d'Edwards est un élément clé de l'armée de l'air américaine, dédié aux tests et à l'évaluation aérospatiaux. L'escadre supervise divers programmes visant à améliorer les capacités et la sécurité dans le secteur de l'aviation militaire. Elle joue un rôle crucial dans le soutien des aviateurs d'Edwards et favorise l'innovation à travers des initiatives telles que le Spark Tank Competition, mettant l'accent sur l'éducation et l'engagement communautaire dans les domaines STEM (science, technologie, ingénierie et mathématiques).

Description

• Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies • Build financial models linking channel spend to lead flow, pipeline, and revenue • Partner with Finance to set spend levels for quarterly and annual lead-generation targets • Conduct scenario analyses and reconcile forecasts with actual results • Define cross-channel optimization strategy across paid search, paid social, programmatic, and retargeting • Prioritize experimentation across creative, targeting, and landing-page experiences • Use leading-indicator metrics to validate scalable growth strategies • Document learnings in an experimentation playbook • Develop and optimize inbound programs for SMB prospects • Partner with web and product marketing teams to improve demo requests and conversion rates • Assess AI-driven search and discovery changes and their impact on paid media economics and pipeline • Educate stakeholders on evolving digital discovery patterns and adjust acquisition strategy • Collaborate with Finance, Acquisition, Website, Marketing, Sales, and Product teams • Present data-driven insights to executive stakeholders and influence investment decisions

🎯 Exigences

• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required • 10+ years of experience in digital marketing focused on paid acquisition, growth marketing, or performance marketing • Advanced Excel/Sheets skills • Expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis • Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms • Ability to balance CAC/CPL efficiency with pipeline growth objectives • Strong grasp of attribution, funnel metrics, and statistical significance testing • Understanding of AI-driven search and generative assistants’ impact on digital advertising • Hypothesis-driven experimentation, documentation, and rapid iteration • Proficiency in Power BI, Tableau, GA4, Salesforce, and HubSpot • Proven track record managing large-scale digital advertising budgets • Strong background in SMB inbound marketing and conversion optimization • Track record of measurable pipeline growth through paid acquisition and inbound strategies • Familiarity with AI-driven search and emerging digital discovery trends • Preferred: experience presenting to executive stakeholders and influencing investment decisions • Preferred: experience in B2B SaaS or HR/payroll/workforce technology focused on SMB and Mid-Market acquisition • Preferred: ability to build and lead cross-functional initiatives across Marketing, Sales, Finance, and Product teams • Ability to sit for extended periods, typically 7–8 hours per day • Ability to operate computer and phone systems, type, and use multiple software programs simultaneously

🏖️ Avantages

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) match • Perks that support employees, their families, and finances • Career development opportunities • Annual bonus eligibility • Restricted stock unit grant based on individual performance

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