Manager, Portfolio Marketing – Veterinary & Animal Health

Emploi pas sur LinkedIn

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Penn Foster

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster est un établissement d'enseignement en ligne accrédité, axé sur les carrières, proposant des programmes autonomes de certificats, diplômes, licences, baccalauréats et d'études secondaires. Son catalogue couvre des domaines professionnels et vocationnels incluant les soins de santé, la technologie vétérinaire, les métiers spécialisés (CVC, électricité, plomberie), la réparation automobile, le business, l'informatique, la justice pénale, le design, l'hospitalité et bien plus. Penn Foster dessert des apprenants individuels (plus de 133 000 étudiants actifs) avec des cours en ligne flexibles disponibles 24/7 et fournit également des solutions de formation pour les employeurs. L'institution gère plusieurs écoles/divisions et détient des accréditations telles que la DEAC et des accréditations spécifiques aux programmes (par exemple, un programme de technicien vétérinaire accrédité AVMA-CVTEA).

Description

• Own the vertical growth strategy and go-to-market system for Penn Foster’s veterinary portfolio • Translate business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans • Develop deep understanding of the veterinary education and animal health landscape, priority markets, customer segments, learner, practice, and employer needs, competitive dynamics, accreditation, outcomes, and commercial priorities • Identify emerging veterinary opportunities and develop market assessments • Size and prioritize markets, customer segments, and growth opportunities, making recommendations about where the business should invest and why • Serve as strategic partner to cross-functional leadership and Sales • Build knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice, and industry needs • Work with sellers to understand priority accounts, customer needs, and market barriers • Translate field insight into practical go-to-market plays and support priority-account and priority-market activation • Develop market-, segment-, and audience-specific growth plays across messaging, campaigns, field engagement, conferences, content, and other channels • Design tests to validate hypotheses, measure outcomes, and scale what works • Analyze customer, commercial, campaign, workforce, industry, and competitor data • Synthesize quantitative and qualitative insights and build business cases to inform action • Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams • Bring market insights upstream to inform learner outcomes, industry relevance, and growth opportunities • Build repeatable planning, prioritization, measurement, and learning rhythms • Codify and scale winning plays • Establish a reliable market-intelligence and planning rhythm to improve decision quality and execution

🎯 Exigences

• Bachelor’s degree required; Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related field preferred • 7+ years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related function • Experience in education, healthcare, veterinary, animal health, or adjacent industries preferred • Demonstrated ability to translate data and customer insight into actionable business recommendations • Experience developing go-to-market strategies and influencing cross-functional stakeholders • Experience working with Sales or another commercial organization strongly preferred • Experience in a regulated, credentialed, or outcomes-driven market is a plus • Strong strategic thinking, analytical rigor, and business judgment • Ability to translate complex market and customer signals into clear recommendations and choices • Proven experience partnering with Sales, commercial, product, and business leaders • Comfort challenging assumptions while maintaining strong stakeholder relationships • Ability to work independently, establish structure, and build new capabilities in ambiguity • Strong written, verbal, facilitation, and executive communication skills • Curiosity about veterinary education and animal health, with ability to learn learner, practice, employer, credentialing, and industry dynamics quickly • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification through Form I-9

🏖️ Avantages

• Medical, dental, and vision coverage • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • A 401(k) plan with company match • Free access to all of our online programs • Occasional travel for team meetings, company events, conferences, summits, and similar activities • Remote work arrangement • Highly collaborative, remote, on-camera culture