VP of Sales – Bars

🕒 il y a 4 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🤑 Commercial

👻 Score fantôme 12%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Raw Nutrition

Raw Nutrition

11 - 50 employés

🛍️ eCommerce

🧘 Bien-être

👥 B2C

eCommerce • Wellness • B2C

Raw Nutrition est une marque de nutrition et de compléments vendant directement aux consommateurs des produits axés sur la performance via une boutique en ligne Shopify. Le site présente des catégories de produits incluant des pré-entraînements, des protéines (whey, vegan, barres protéinées), de la créatine (monohydrate, gommes), des acides aminés (EAA), des carburants pour l'endurance et l'hydratation, des produits prêts à boire et des produits de bien-être. La vitrine met en avant des caractéristiques telles que des tests par des tiers, des options d'abonnement (S'abonner & Économiser), des promotions (seuils de livraison gratuite, codes de regroupement) et cible les athlètes ainsi que les amateurs de gym au quotidien.

Description

• Build the commercial strategy for all protein bar sales across RAW Nutrition and MORE Nutrition • Report directly to Dom Iacovone, CEO of RAW Nutrition • Grow the Protein Foods business across North America from launch through national scale • Win new retail distribution across every major channel • Expand existing retailer partnerships • Design the go-to-market architecture, including direct versus broker strategy, distribution strategy, account coverage model, and key distributors • Hire and lead the national sales organization • Develop annual customer plans • Lead retailer negotiations • Manage broker relationships • Build category growth strategies • Drive retailer-specific innovation • Manage customer P&Ls • Forecast distribution opportunities • Collaborate with Marketing, Supply Chain, Operations, and Product Development • Determine which products should be built specifically for each retailer • Serve as the face of the protein foods business with largest customers • Establish strategic partnerships with top retailers and increase velocities across key accounts • Build a high-performance sales organization supporting a nine-figure business

🎯 Exigences

• 8+ years of CPG sales leadership experience • Significant experience within protein bars, functional foods, functional bars, snacks, candy/confectionery, or sports nutrition • Existing personal relationships with senior buyers across major U.S. retailers • Senior-level experience personally selling into Club, Convenience, and/or FDM • Proven history of winning new distribution with specific, verifiable results • Experience managing national accounts • Experience leading high-performing sales teams • Strong commercial and financial acumen • Exceptional negotiation skills • Willingness to travel extensively • Deep relationships across Club, FDM, Mass, Convenience, Drug, Military, and Export channels • Knowledge of category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion

🏖️ Avantages

• Industry-leading base salary • Aggressive annual performance bonus • Long-term wealth creation opportunities tied to business performance • Executive benefits package • Relocation assistance, if needed • Remote work (United States)

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