Senior Director, Resident Marketing – B2C/B2B2C

🕒 il y a 15 jours

🤠 Texas – Distant

🤠 Texas – Remote

💵 $140 600 - $239 400 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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RealPage, Inc.

Site WebLinkedInTous les Emplois

5001 - 10000 employés

💼 Conseil

📦 Logistique

📣 Marketing

💰 €18 643 000 Post-IPO Equity - RealPage en 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. est un fournisseur de logiciels et services de gestion de biens immobiliers, axé sur le marché de la location résidentielle et des biens immobiliers au sens large. L'entreprise propose des plateformes cloud (SaaS) et des outils basés sur l'IA pour la location, l'expérience des résidents, la gestion des revenus et des finances, la gestion des services publics et de la durabilité, la gestion des fournisseurs et des dépenses, les intégrations des bâtiments intelligents et l'analyse—au service des opérateurs immobiliers multifamiliaux, abordables, étudiants, seniors, de maisons individuelles et commerciaux. Les solutions de RealPage sont conçues pour aider les entreprises de gestion immobilière, les propriétaires, les investisseurs et les fournisseurs à optimiser les opérations, augmenter les revenus et améliorer l'expérience des résidents.

Description

• Lead and develop a team of four by setting goals, delegating ownership, coaching, and building accountability. • Own resident marketing strategy and campaign planning across the resident journey. • Drive multichannel campaigns from strategy through optimization, including segmentation, messaging, creative development, execution, and testing. • Lead direct marketing primarily through email, SMS, and in-app messaging. • Help develop on-site resident marketing and expand digital channels such as SEO, SEM, and social. • Build personalized lifecycle and PMC-enabled programs connecting residents with relevant services. • Manage campaign intake, team capacity, and competing priorities. • Align business and product stakeholders, resolve dependencies, and move initiatives forward. • Partner with product, MarTech, legal, and data teams to improve automation, segmentation, and responsible resident-data use. • Establish performance goals and reporting, translating engagement, conversion, retention, and revenue results into recommendations. • Conduct regular business performance and strategy reviews.

🎯 Exigences

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience. • Significant experience directly managing and developing teams. • FinTech or consumer financial services marketing experience preferred but not required. • Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred; equivalent experience will also be considered. • Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results. • Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization. • Hands-on experience with marketing automation and consumer engagement platforms. • Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes. • Experience with journey mapping is a plus. • Strong people leadership, including coaching, delegation, talent development, and performance management. • Proactive strategic judgment, resourceful problem-solving, and ability to turn ideas into action. • Strong analytical and project management skills, with sound prioritization across competing initiatives. • Clear communication and cross-functional influence. • Ability to use generative AI solutions such as ChatGPT and Claude.

🏖️ Avantages

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position. • Additional rewards, including annual bonus and sales incentives, depending on the applicable plan, role, and individual performance.

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