Lifecycle Marketing Lead

🕒 il y a 28 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $150 000 - $300 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Rylo

Site WebLinkedInTous les Emplois

11 - 50 employés

🔧 Matériel

🥽 RA/RV

👥 B2C

Hardware • AR/VR • B2C

Nagish est une entreprise de télécommunications qui s’engage à rendre la communication plus accessible à tous. Le nom « Nagish » signifie « Accessible » en hébreu, reflétant la mission de l’entreprise : permettre à chacun de communiquer librement et en toute confidentialité, sans avoir recours à des tiers pour écouter les conversations. Nagish propose des solutions innovantes, notamment des technologies de text-to-speech et de speech-to-text en temps réel, qui permettent aux utilisateurs de participer à des conversations téléphoniques tout en bénéficiant d’une plus grande confidentialité et d’un contrôle total sur leurs échanges.

Description

• Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth • Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey • Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities • Build onboarding and activation flows that help customers understand value quickly • Develop retention and re-engagement programs that bring customers back with relevant, useful communication • Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act • Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities • Define campaign goals, track performance, and report on results across key lifecycle metrics • Run structured experiments to improve conversion, engagement, retention, and repeat usage • Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging • Maintain a high-quality lifecycle calendar and ensure campaigns are coordinated, timely, and operationally sound • Build repeatable processes that make lifecycle marketing more scalable over time • Use AI to accelerate content creation, analyze customer behavior, generate insights, and automate repetitive work

🎯 Exigences

• 5+ years of experience owning lifecycle, retention, CRM, email, or growth marketing programs • Experience with a mobile consumer app, ideally in a high-growth B2C technology company • Strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle stage-based messaging • Proven ability to build campaigns that improve activation, engagement, retention, or reactivation • Strong copywriting skills, with the ability to make complex ideas clear, concise, and motivating • Comfort working with data to diagnose opportunities, measure campaign performance, and make decisions • Experience running experiments and using results to improve future campaigns • Strong operational judgment, including the ability to manage multiple campaigns, details, and timelines without losing quality • Hands-on experience using AI tools to improve the speed, quality, and effectiveness of marketing execution • Ability to work cross-functionally with product, growth, data, and customer-facing teams • A customer-first mindset and a high bar for relevance, clarity, and usefulness in every message • High ownership, strong follow-through, and the ability to turn ambiguous opportunities into shipped work • Availability to work hours aligned with the Eastern Time Zone

🏖️ Avantages

• Work on a fulfilling, life-changing product (literally) • Join as a key player at an early stage and receive generous options • Unlimited time off and sick days • Annual company get-together • Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits • 401(k) plan with company match