Senior Manager, Account-Based Experience – ABX

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

💰 Responsable de comptes

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Sanity.io

Sanity.io

51 - 200 employés

Fondée en 2017

💼 Conseil

📣 Marketing

📦 Logistique

Consulting • Marketing • Logistics

Sanity est un système de gestion de contenu (CMS) headless hautement personnalisable, qui propose un environnement d’édition flexible, des API et un back end découplé, conçu pour s’intégrer de façon transparente à divers workflows digitaux. Avec le Content Lake de Sanity, de puissants outils de collaboration en temps réel et des fonctionnalités basées sur l’IA, les utilisateurs gèrent efficacement le contenu comme des données, afin de le rendre exploitable et scalable. Cette plateforme couvre de nombreux cas d’usage, notamment l’e‑commerce, le marketing d’entreprise et la distribution média, et s’intègre avec des technologies de référence comme Shopify, Mux et Vercel. Sanity s’adresse aux développeurs, aux créateurs de contenu et aux entreprises souhaitant accroître la vitesse de production et l’engagement autour des contenus, tout en maintenant l’évolutivité et la pérennité grâce à une architecture composable. Leurs solutions NoOps démocratisent la création de contenu sur l’ensemble des points de contact, permettant des expériences client omnicanales innovantes.

Description

• Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue. • Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey. • Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance. • Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates. • Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

🎯 Exigences

• 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company. • Demonstrated success generating pipeline and influencing revenue through account-based programs. • Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression. • Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools. • Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts. • Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results. • Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution.

🏖️ Avantages

• A highly-skilled, inspiring, and supportive team • Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth • A global, multi-culturally diverse group of colleagues and customers • Comprehensive health plans and perks • A healthy work-life balance that accommodates individual and family needs • Competitive stock options program and location-based salary

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