Director of Growth Marketing

🕒 il y a 3 mois

🌵 Arizona, California, +16 états de plus – Distant

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote ❄️ Minnesota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $150 000 - $190 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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SkinSpirit

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2003

💄 Beauté

🧘 Bien-être

💰 Private equity en 2022-11

Beauty • Wellness

<SkinSpirit> est une chaîne nationale de cliniques d'esthétique médicale offrant des services de cosmétique et de santé de la peau dirigés par des médecins. Ils fournissent des injectables (Botox, Dysport, fillers dermiques), des thérapies laser et lumineuses, des remodelages corporels (CoolSculpting, CoolTone), des soins du visage, des peelings, du microneedling, ainsi que des produits de soins de la peau de qualité médicale et de vente au détail dans plus de 50 emplacements, mettant l'accent sur des professionnels médicaux qualifiés, la sécurité et des résultats visibles.

Description

• Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management • Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI • Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO • Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities • Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach • Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics • Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team

🎯 Exigences

• 7+ years of experience in digital marketing or performance marketing roles, with a track record of driving growth in a DTC environment • Deep expertise across core paid media channels, including Meta, TikTok, and Google • Strong analytical skills with the ability to interpret performance data, market insights, and audience trends to guide strategy • Experience leading web performance and CRM/lifecycle strategy in a multi-location context • Ability to set long-term vision and dive into the details to support the team in execution • Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders • Deep curiosity and a passion for staying current on digital trends, emerging technologies, and changing platform dynamics • Bachelor’s degree required

🏖️ Avantages

• generous employee discounts • Friends & Family discounts • beautiful working environment with a stellar team • paid holidays • 401k plan with a company match program • Medical insurance • Vision insurance • Dental insurance