Account Strategist, Paid Media

🕒 il y a 11 jours

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SmartBug Media

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2007

📣 Marketing

🤝 B2B

💼 Conseil

💰 Private equity en 2020-03

Marketing • B2B • Consulting

SmartBug Media est une agence de marketing digital spécialisée dans le marketing entrant, la stratégie de contenu, la génération de demande, ainsi que l'automatisation et les implémentations marketing axées sur HubSpot. L'entreprise aide les sociétés à grandir en construisant des campagnes basées sur le contenu, en optimisant le SEO et les médias payants, en mettant en œuvre et en gérant les outils CRM et marketing de HubSpot, et en fournissant des conseils stratégiques sur le lancement sur le marché et la génération de leads. SmartBug sert principalement des clients B2B et agit en tant que partenaire de solutions pour les technologies et l'automatisation du marketing.

Description

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. • Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. • Build strong, trust-based relationships with clients to support retention and upsell opportunities. • Lead client meetings, communicating insights, results, and recommendations clearly. • Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. • Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. • Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. • Provide guidance, mentorship, or training to less experienced team members. • Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. • May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. • Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. • Independently manage the execution alongside client management for smaller clients. • Monitor performance via dashboards and ensure reports reflect current data and actionable insights.

🎯 Exigences

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required) • At least 2 years of client-facing or customer service experience • Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred • Demonstrated ability to manage complex campaigns and meet performance goals independently

🏖️ Avantages

• Health insurance • Professional development opportunities • Flexible work arrangements