Salesforce Marketing Cloud Product Owner

🕒 il y a 1 mois

🏈 Alabama, Colorado, +5 états de plus – Distant

🏈 Alabama – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌲 North Carolina – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $116 153 - $185 543 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

✅ Responsable Produit

👻 Score fantôme 16%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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SouthState Bank

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏦 Banque

💸 Finance

💳 Fintech

Banking • Finance • Fintech

SouthState Bank est une institution financière offrant une large gamme de produits et services bancaires. Elle propose des solutions de banque personnelle telles que des comptes chèques et d'épargne, des cartes de crédit, et des services bancaires en ligne et mobiles. La banque offre également des options de prêt comprenant des prêts personnels, des hypothèques et des lignes de crédit sur la valeur nette immobilière. De plus, SouthState Bank fournit des services d'investissement comme la planification financière et de retraite. Pour les entreprises, elle propose des services de banque d'affaires et commerciale, y compris des prêts, des lignes de crédit et la gestion des flux de trésorerie. Elle offre également des services de gestion de patrimoine pour les clients particuliers et corporatifs.

Description

• Own and maintain the Salesforce Marketing Cloud roadmap aligned with marketing strategy, customer engagement goals, business line needs, and enterprise technology direction • Manage stakeholder intake, requirements gathering, prioritization, and backlog planning for campaigns, journeys, automations, platform enhancements, and operational improvements • Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch review • Assess product and delivery-process improvements across multiple product backlogs to maximize value • Monitor platform health, system performance, send readiness, deliverability signals, data movement, and operational risks; manage escalated issues and coordinate resolution • Partner with IT, CRM, data, analytics, privacy, compliance, and business stakeholders to translate business needs into scalable platform capabilities and marketing automation solutions • Establish and maintain governance standards, documentation, naming conventions, folder structures, operating procedures, QA checklists, and training materials • Support the design, execution, and optimization of customer journeys, email campaigns, automations, segmentation strategies, and personalization use cases • Coordinate platform releases, Salesforce updates, vendor escalations, enhancement requests, and change management activities • Analyze platform usage, campaign operations, performance trends, and stakeholder needs to identify opportunities for automation, efficiency, personalization, scalability, and value realization • Ensure marketing automation activity follows compliance, consent, privacy, data governance, and deliverability standards • Serve as the internal subject matter expert for Salesforce Marketing Cloud capabilities, limitations, operating model, governance, and best practices • Deliver a clearly defined, prioritized, communicated, and business-aligned Salesforce Marketing Cloud roadmap • Ensure campaigns, journeys, automations, and releases are delivered accurately, on time, with strong QA and governance • Manage platform access, configuration, documentation, and issue resolution consistently and securely

🎯 Exigences

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience • 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles • Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance • Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes • Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery • Ability to translate business goals into technical requirements and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders • Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills • Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices • Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant • Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure • Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting • Experience working in a regulated or data-sensitive industry, preferably financial services • Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, and maturity planning • Experience building scalable governance models, intake processes, QA standards, training resources, and operational playbooks • Ability to communicate in person, on the phone, and through electronic channels • Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor • Ability to sit, walk, and/or stand for extended periods of time • Ability to bend and reach