Director, Strategic Planning

🕒 il y a 28 jours

🔔 Pennsylvania – Distant

🔔 Pennsylvania – Remote

⏰ Temps Plein

🔴 Expert

💸 Planification et Analyse Financières (FP&A)

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Synchrony Group, LLC

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2007

Marketing • Healthcare • Communications

Synchrony Group, LLC est un groupe d'entreprises indépendantes spécialisé dans la communication scientifique et médicale ainsi que dans la communication marketing. Ils allient science et stratégie pour créer des messages significatifs, offrant une gamme de services comprenant la planification de communications stratégiques et des campagnes de marketing pour des états pathologiques de marque. Leur objectif est d'intégrer la profondeur scientifique avec la planification stratégique pour transformer les paysages thérapeutiques, tout en favorisant la collaboration avec les normes industrielles pour produire des résultats efficaces.

Description

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture

🎯 Exigences

• Bachelor's degree required in Business Administration, Marketing, Management, or a related field • 7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts • Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

🏖️ Avantages

• Competitive salaries • Generous paid time off • Excellent health insurance • Family leave • 401(k) plan with employer matching