Manager, Email & SMS

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

💵 $78 000 - $110 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Tanger

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 1981

💼 Conseil

📣 Marketing

✈️ Tourisme

Consulting • Marketing • Travel

Tanger est une entreprise qui exploite des centres commerciaux de magasins d'usine et un programme de fidélité pour les consommateurs (TangerClub), offrant des coupons, des promotions et des cartes-cadeaux tout en offrant des opportunités de location et de publicité pour les marques. L'entreprise se concentre sur l'augmentation du trafic piétonnier vers ses centres commerciaux grâce à des événements promotionnels, l'engagement via une application mobile et des offres d'adhésion, et fournit également des informations pour les voyageurs, les investisseurs et les locataires potentiels.

Description

• Own end-to-end execution, programming, and optimization of Tanger’s email and SMS channels • Build and manage triggered campaigns, event-based programs, multi-step journeys, workflows, and lifecycle automations • Create dynamic email content using HTML, ESP-native templating tools, conditional logic, personalization tokens, dynamic content blocks, and modular templates • Develop audience segmentation, suppression logic, frequency controls, and pre-deployment validation processes • Translate business and customer requirements into executable email and SMS logic • Implement data integrations, field mappings, and data hygiene practices • Troubleshoot data, rendering, and automation issues • Own automation QA and monitoring to validate triggers, conditions, content, links, and personalization • Document email programs, templates, logic, and playbooks for scalability and continuity • Own channel execution, lifecycle development, testing, and optimization • Develop onboarding, engagement, retention, and reactivation lifecycles • Define send cadence, messaging frameworks, and channel best practices • Provide strategic recommendations based on performance trends, testing, and customer behavior • Manage ESP and SMS platform configuration, troubleshooting, vendor coordination, deliverability, sender reputation, opt-in/opt-out flows, short codes, and domain configurations • Lead operational planning for ESP enhancements, migrations, and feature adoption • Establish A/B, multivariate, and incrementality testing methodologies • Analyze engagement, conversion, and revenue lift metrics • Produce weekly, monthly, and quarterly performance reports with insights and recommendations • Partner with Marketing, Loyalty, Media, Technology, Legal, Analytics, Data, and Customer Care teams • Maintain project plans, timelines, dependencies, and program documentation • Travel up to 5% as required

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, Business, or related field • 3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management • Hands-on experience with enterprise-level ESPs and SMS platforms, including Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, or Vibes • Demonstrated experience with segmentation, automations, testing, and performance optimization • Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements • Strong analytical, problem-solving, and decision-making skills • Proven ability to balance strategic thinking with hands-on execution • Exceptional attention to detail and quality standards • Strong written and verbal communication skills • Ability to manage multiple workstreams in a fast-paced environment • Ability to travel via commercial airlines, up to 5% • Must comply with relevant regulations, including CAN-SPAM, TCPA, GDPR/CCPA, and consent management standards • E-Verify participation and background check requirements

🏖️ Avantages

• Competitive salary • Generous Suite of Medical, Dental, and Vision Benefits • 401(k) match • Paid PTO and Holidays • Paid Volunteer Hours • Team Member Paid Leave Programs • Tuition Reimbursement • Wellness Incentives • Group Life and Disability Insurance • Voluntary Benefits • Team Member Discounts • Flexible, Teams-driven workplace • Up to 5% travel • Background check conducted