Director, CRM and Lifecycle Marketing

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🏄 California – Distant

🏄 California – Remote

💵 $137 100 - $175 000 / an

⏰ Temps Plein

🔴 Expert

🏆 Customer Success

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Team Beachbody

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Entreprise à domicile, avec les principaux programmes de fitness disponibles et les meilleurs produits pour vous aider à atteindre vos objectifs rapidement. Avec seulement 8000 représentants, la vague ne fait que commencer.

Description

• Drive the strategy and performance of BODi’s lifecycle ecosystem across email, SMS, push, and in-app channels. • Lead and develop the CRM and lifecycle marketing team, setting strategy and guiding execution across channels. • Own lifecycle campaign planning and the cross-channel messaging calendar. • Oversee CRM platform architecture and operations, including segmentation frameworks, taxonomy, automation logic, and system organization. • Define and execute lifecycle strategy that increases activation, engagement, and retention. • Optimize onboarding journeys and develop lifecycle programs that connect supplements, fitness programs, and membership benefits. • Own lifecycle-driven revenue across subscriptions, supplements, and cross-category adoption. • Establish lifecycle performance frameworks and dashboards to track engagement, retention, and revenue contribution.

🎯 Exigences

• 8–12+ years in CRM, lifecycle marketing, retention, or customer marketing, including leadership experience owning multi-channel lifecycle programs. • Shopify experience required, with a strong understanding of how promotions, merchandising, subscription mechanics, and onsite behavior connect to lifecycle performance. • Proven track record driving lifecycle monetization, including repeat purchase, subscription retention, LTV growth, and cross-sell/upsell performance. • Hands-on ownership of a CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo), including segmentation strategy, automation architecture, and deliverability/channel health. • Experience owning lifecycle strategy across email + SMS (required) and ideally push/in-app, including triggered journeys, onboarding, win-back, and post-purchase programs. • Strong analytical ability and comfort with performance measurement: cohort retention, repeat rate, churn, AOV, revenue per user, incrementality testing, and forecasting lifecycle revenue impact. • Experience building and managing a testing roadmap (journey optimization, creative/messaging, cadence, offers, personalization) with disciplined learning loops. • Ability to translate customer behavior into personalization strategies (dynamic content, behavioral segmentation, lifecycle moments) without overcomplicating the system. • Experience leading and developing teams (4–7 direct reports preferred) and operating cross-functionally with Product, E-commerce/Merchandising, Analytics, and Creative. • Bachelor’s degree or equivalent experience; MBA a plus.

🏖️ Avantages

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO