Customer Engagement Strategist

🕒 il y a 1 mois

🏄 California, Connecticut – Distant

🏄 California – Remote 🦌 Connecticut – Remote

💵 $108 400 - $180 600 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🏆 Customer Success

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The Cigna Group

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1982

⚕️ Assurance santé

💊 Pharmaceutique

Healthcare Insurance • Pharmaceuticals

Le Groupe Cigna est une entreprise mondiale de santé engagée à améliorer la santé et la vitalité de ses clients, assurés et patients. Avec ses deux divisions, Cigna Healthcare et Evernorth Health Services, l'entreprise se concentre sur l'amélioration de la qualité de vie grâce aux services de santé et à la gestion des prestations pharmaceutiques. Le Groupe Cigna est dédié à des pratiques éthiques dans le domaine de la santé et de l'intelligence artificielle, et s'efforce de créer des changements positifs dans le système de santé. Il met également l'accent sur ses responsabilités environnementales, sociales et de gouvernance (ESG), visant à promouvoir l'équité en matière de santé et à stimuler l'innovation dans la prestation de soins de santé.

Description

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities • Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics • Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch • Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact • Translate insights into action by applying learnings to improve current campaigns and inform future strategies • Create clear internal documentation and communications that enable alignment, transparency, and shared learning • Manage approvals efficiently while maintaining momentum and quality

🎯 Exigences

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile) • Experience in product marketing, customer relationship marketing, or a closely related discipline • Hands-on experience designing and executing direct-to-consumer behavior change initiatives • Strong written and verbal communication skills, with the ability to influence across levels and functions • Experience working in Agile or rapid test-and-learn environments • Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning • Working knowledge of behavioral science principles and how they apply to customer engagement • A collaborative, growth-oriented mindset with a proactive approach to problem solving • Bachelor’s degree or equivalent practical experience (degree preferred, not required) preferred

🏖️ Avantages

• comprehensive range of benefits • health-related benefits including medical, vision, dental, and well-being and behavioral health programs • 401(k) • company paid life insurance • tuition reimbursement • a minimum of 18 days of paid time off per year • paid holidays