Senior Performance/Growth Marketer

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🤠 Texas – Distant

infoinfo

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Theori, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de Theori. Vérifiée il y a 7 heures.

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Theori

51 - 200 employés

Fondée en 2016

🔌 API

☁️ SaaS

💰 €15 938 732 Venture Round - Theori en 2022-06

API • SaaS

Theori est...

Description

• Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting, including audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking • Test new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns • Run structured A/B tests on audiences, offers, copy and landing pages, document results, and retire what does not work • Own HubSpot Marketing Hub for lead capture, forms, landing pages, lists, segments and nurture workflows • Own lead scoring, lifecycle stages, lead routing and the MQL-to-SQL handoff with Sales, maintaining CRM data through properties, deduplication, enrichment and governance • Own the Xint website, including page updates, new pages, navigation, the demo request path, and campaign, launch and event landing pages • Run conversion rate optimization against demo requests and own technical and on-page SEO, site speed, GA4 and Google Tag Manager • Build HubSpot dashboards and attribution reporting tying spend to pipeline and revenue, and report monthly on what to scale, fix or cut • Collaborate with product marketing, sales and leadership to turn Xint positioning into campaigns reaching security buyers and generating qualified meetings

🎯 Exigences

• 6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS • Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with results you can walk us through • Expert-level HubSpot, including building workflows and lead scoring from scratch and setting up attribution reporting • Hands-on Webflow expertise, including CMS collections, components and publishing workflow, with a record of owning a B2B company website • Working knowledge of SEO, GA4 and Google Tag Manager, plus conversion tracking, UTMs, pixels and ad platform integrations • Comfort with data, including building reports, reading a funnel, and making budget calls from the numbers • A testing mindset, with a record of experiments that moved conversion rate, cost per opportunity or pipeline • Experience marketing to technical or senior buyers, where long cycles and buying committees are the norm, and clear written communication across marketing, sales and leadership • Experience marketing cybersecurity, DevSecOps or developer-adjacent products to CISOs and security teams is a nice to have

🏖️ Avantages

• Equity • Health, dental, and vision insurance • Generous PTO policy • Remote work • Laptop + home office stipend • 401(k) match

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