Director, Data Strategy & Measurement

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🇬🇧 United Kingdom – Remote

💵 £65k - £85k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Acceleration Partners

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🤝 B2B

📣 Marketing

☁️ SaaS

💰 Private Equity Round on 2020-12

B2B • Marketing • SaaS

Acceleration Partners is a leading global affiliate and influencer marketing agency, known for its exceptional strategic support and expertise in creating valuable partnerships. They specialize in full program management, partnership optimization, partner recruitment, and compliance & fraud monitoring, with a focus on driving measurable outcomes through data-driven strategies. Serving top brands across various industries, they help connect with buyers through performance partnerships, traditional affiliate programs, influencer marketing, and B2B partnership marketing. With a strong global presence, Acceleration Partners leverages regional market trends to ensure that affiliate activities are tailored to market nuances.

📋 Description

• Serve as AP's senior advisor on measurement, analytics and reporting • Understand client data ecosystems including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs and business intelligence tools • Design measurement frameworks connecting partnership marketing activity to broader business outcomes, including attribution, incrementality, customer acquisition and lifetime value • Advise clients on measuring affiliate and influencer activity alongside paid media, brand marketing and broader customer acquisition strategies • Own AP's point of view on measurement and partner with MMM providers, analytics platforms and measurement vendors • Lead analytical workstreams for enterprise clients, including programme audits and strategic reviews • Support growth strategies, forecasting, partner valuation models and opportunity assessments • Translate complex datasets into actionable commercial recommendations • Partner with senior client stakeholders across Marketing, Analytics, Finance and Data Science • Define and own AP's data and analytics roadmap • Identify automation and AI-enabled insights opportunities with Strategy and AI teams • Lead development of scalable reporting frameworks, dashboards, benchmarking products and measurement tools • Drive innovation across APVision and future analytical capabilities • Increase data literacy through training programmes, workshops and playbooks • Coach teams to interpret data and communicate insights to clients • Represent AP externally as a thought leader through conferences, webinars and client forums • Produce thought leadership on attribution, incrementality, MMM, AI and partnership measurement • Build relationships with key industry vendors and platforms

🎯 Requirements

• 8–12+ years of experience in analytics, measurement, marketing science, consulting or data strategy • Experience working with enterprise clients and advising senior stakeholders and executive teams • Strong understanding of affiliate, influencer, digital marketing or performance marketing • Experience leading teams and developing talent • Strong understanding of Marketing Mix Modelling (MMM), attribution methodologies and incrementality testing • Proficiency with Google Analytics, Customer Data Platforms (CDPs) and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker or similar) • Familiarity with data warehousing concepts and AI-enabled analytics • SQL and data querying experience preferred

🏖️ Benefits

• 100% remote work for everyone • Group medical, dental, and vision coverage insurance (with opt-out benefits) • 401K with matching • Open Paid Time Off • Summer & Holiday Wellness Breaks in July and December • Volunteer and Birthday Time Off • Focus Fridays • Paid Parental Leave Benefits • Wellness, Technology & Education Allowances • Paid sabbatical leaves • Donation matching

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