Marketing Manager

Job not on LinkedIn

🔥 42 minutes ago

🇬🇧 United Kingdom – Remote

💵 £40k - £45k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Activate Group Limited

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🚘 Automotive

🏭 Manufacturing

🛡️ Insurance

Automotive • Manufacturing • Insurance

Activate Group Limited is a technology-driven accident management service provider that partners with major insurers and fleet operators in the UK. The company focuses on delivering efficient, cost-effective claims and repair journeys, handling everything from first notification of loss (FNOL) to repair management and vehicle recovery. With a commitment to optimizing claims processes through technology and an extensive repair network, Activate Group aims to reduce downtime and manage costs for its clients across personal and commercial lines.

📋 Description

• Build and deliver the sopp+sopp marketing strategy and plan aligned to sales targets and business development priorities • Research and develop propositions for new markets, sectors and channels • Build market intelligence on customers, competitors and industry trends • Plan and propose the marketing budget and track spend and return on investment • Work with sales and business development to generate and nurture leads • Support sales activity including significant bids and tenders, sales collateral and events • Plan, write and produce content for websites, blogs, case studies, slide decks, emails, social platforms and publication partners • Use Claude and other intelligent tools to research, create and analyse content • Share practical guidance and good practice on intelligent tools with colleagues • Lead digital marketing, including SEO, paid promotional activity, email and social media • Measure and report on lead generation, pipeline contribution and content engagement • Partner with the Activate Group central marketing team and provide briefs to the group designer • Supply sopp+sopp input for centrally managed awards entries • Ensure marketing collateral meets Activate Group brand guidelines and suits the target audience • Contribute to group marketing strategy and shared ways of working • Plan and deliver external campaigns, events, publication partnerships and targeted campaigns • Liaise with external photography, video, exhibition and promotional-material suppliers • Report to the Business Development Director

🎯 Requirements

• At least five years of experience in B2B marketing, covering proposition or product marketing, digital marketing and content creation • Ability to create a marketing strategy and do the hands-on work to deliver it • Ability to define value propositions for services and solutions • Experience of market research and turning insight into practical marketing plans • Confident, practical user of Claude or similar intelligent writing, research and analysis tools • Curiosity to find and test new intelligent marketing tools • In-depth knowledge of digital marketing channels, including SEO, social media, email marketing and PPC advertising • Strong analytical skills to measure and assess the performance of marketing initiatives • Exceptional written and verbal communication skills • Experience of creating content from scratch, including planning, researching and engaging with stakeholders • Excellent project management skills, with the ability to manage multiple tasks, deadlines and stakeholders independently • Experience in fleet, motor insurance, automotive or a related B2B services sector (desirable)

🏖️ Benefits

• 33 days holiday, including bank holidays • Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups • Enhanced maternity, paternity, adoption and shared parental pay • Life assurance at three times your basic salary • Free breakfasts and fresh fruit • A birthday surprise for everyone • Regular feedback and career planning • Team events and company-wide celebrations • Support for ongoing development

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