Content Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

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Adapty.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

☁️ SaaS

🤝 B2B

💰 $2M Seed Round - Adapty on 2022-03

SaaS • B2B

Adapty is a revenue management platform for in-app purchases and mobile subscriptions. It provides developer SDKs (iOS, Android, React Native, Flutter, Unity, etc. ), a no-code paywall and flow builder, A/B testing, revenue and LTV analytics, refund reduction tools, integrations with analytics and payment systems, and web-to-app funnels. Adapty helps developers, marketers, and app owners integrate and manage subscriptions quickly without server code, optimize paywalls and pricing, run experiments, and sync purchase events to other services. It targets indie apps, startups, publishers, and enterprises and emphasizes high reliability, SOC2-level security, and customer support.

📋 Description

• Own content for Adapty's Flow & Paywall Builder, an AI-powered product that helps mobile apps generate onboarding flows and paywalls • Write and ship every content piece during the first three months while learning the product and audience • Ship a data-led research piece every two weeks • Turn research into lead magnets such as gated reports, interactive tools, and Claude skills • Pull data from internal analytics and identify the story • Repurpose content for LinkedIn through employee advocacy • Turn webinars into campaigns by setting the angle, writing Luma pages and promotional content, and producing recaps, LinkedIn clips, and follow-ups • Interview customers and write case studies with real numbers • Track content-generated leads from target accounts and report weekly • Own the Builder content plan from month four onward • Decide which content initiatives to scale or cut

🎯 Requirements

• 3+ years in B2B SaaS content, ideally for a technical or data-heavy product • Experience publishing research or benchmark reports independently and measuring downloads, leads, and demos • Ability to obtain and analyze data independently using dashboards, SQL, or AI tools • Experience packaging webinars or events from promotion through follow-up • Experience writing case studies based on customer interviews • Experience using AI in the workflow while maintaining human-sounding copy • Strong written English for a technical audience • Nice to have: mobile apps, subscriptions, ad tech, MMP, or developer tools background • Nice to have: knowledge of paywalls, onboarding, and A/B testing • Nice to have: experience in a pipeline-driven or ABM marketing team • Nice to have: SEO basics, including keyword research and Google Search Console • Nice to have: an audience on LinkedIn, X, or Substack

🏖️ Benefits

• Exceptional compensation directly tied to your results • Flexible remote work • Option to work onsite in the Belgrade or London offices • Language learning • Sports benefits • Health insurance • Laptop coverage • Professional support • Strong product with industry-best metrics • Direct communication and ownership • No bureaucracy and no politics

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