Commercial Manager – Soft Drinks

🔥 3 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AG Barr Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1878

🍽️ Food & Beverage

🏭 Manufacturing

📣 Marketing

Food & Beverage • Manufacturing • Marketing

AG Barr Group is a UK-based multi beverage company focused on building and maintaining a diverse portfolio of popular drink brands. Some of its key brands include IRN-BRU, Rubicon, Snapple, and FUNKIN. The company emphasizes growth, consumer satisfaction, and creating long-term shareholder value. AG Barr is also committed to sustainability, actively seeking to reduce its environmental impact through various initiatives in carbon and energy reduction, water and waste management, and packaging innovation. As they expand their brand presence, AG Barr continues to showcase an ambitious approach to business while maintaining core values of integrity and responsibility.

📋 Description

• Develop and execute the commercial strategy across key brands, driving volume, revenue, and margin delivery in line with overarching business ambition • Lead channel-level promotional planning, identifying profitable growth headroom while proactively managing market & customer risks • Establish rigorous post-promotional evaluation (ROI) frameworks to continuously audit trade investment and refine promotional guidelines • Own end-to-end commercial reporting on key brands, tracking brand P&L health, market share, distribution and rate-of-sale metrics to diagnose performance drivers • Monitor macroeconomic shifts, legislative changes, and competitor moves to formulate proactive commercial response plans • Translate retailer, category, and consumer data into compelling selling propositions for customer engagement days and JBPs • Lead commercial strategy for the key brands innovation pipeline, evaluating revenue potential, profitability and cannibalisation risks, while delivering go-to-market strategies with measurable KPIs • Lead the price and pack architecture strategy across key brands • Partner with Marketing, Sales, Activation, Innovation, and Finance to ensure operational alignment and commercially viable project delivery

🎯 Requirements

• Experienced in FMCG, ideally within Commercial Strategy • A strategic thinker with strong commercial and financial acumen • Proficient in using shopper insight, scan data, and analytics tools to shape commercial recommendations • A confident communicator, comfortable influencing cross-functional stakeholders • Outcome-focused, able to translate complex insight into actionable recommendations • Familiar with P&L levers and how they impact profitability across the value chain • Good understanding of value chains across direct, indirect and international channels • Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave

🏖️ Benefits

• Uncapped bonus linked to business performance • Defined contribution Pension • Up to 34 days holiday (depending on shift pattern) • Flexible holiday trading • Flexible cash pot to spend on benefits • Healthcare Cash Plan • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc • Life assurance • Save as you earn scheme • Staff sales discount • Free AG Barr products throughout your working day and staff sales • Annual salary review • Ongoing professional development and access to Learning and Development programmes and content