Marketing Manager, EMEA

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £72k - £90k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Report to the Senior Marketing Lead, France & Benelux. • Support development of strategic plans and execute, implement, and track marketing programs to drive profitable regional growth. • Advise the Regional Marketing Director, EMEA on regional business, marketing planning, and operations. • Define business challenges and growth strategies; nurture the in-house marketing team and manage agency partners. • Collaborate with regional business leadership, PR, media, product, performance marketing, customer experience, Communications, Public Affairs, Legal, and other cross-functional teams. • Build deep understanding of French and Benelux consumers, competitors, and local travel landscapes; apply research insights to local and global strategies. • Develop growth plans for guests and hosts and create integrated regional roadmaps. • Lead local campaigns and partnerships in France, including seasonal initiatives. • Create integrated marketing tactics, message briefs, timelines, and coordinated approvals. • Localize global campaigns for France and Benelux with global campaign, creative, copywriting, and localization teams. • Shape the channel mix across TV/BVOD, out-of-home, digital, social, and audio; lead audio execution including podcast and radio selection, creative feedback, and reporting. • Manage external agencies, including resourcing, briefings, contracts, payments, and business planning. • Help develop and deliver the EMEA marketing strategy. • Oversee growth projects such as display ads, SEM, email campaigns, and affiliate partnerships. • Define regional success metrics, campaign KPIs, brand health tracking, post-campaign analysis, performance reporting, and recommendations.

🎯 Requirements

• 8+ years in a marketing role, preferably with experience at a fast paced startup or technology company • Experience working across France, Benelux and ideally other EMEA markets • Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels • Solid business acumen to understand key business and consumer levers that unlock growth • Experience managing agencies and leading cross-functional programmes across multinational teams, with influence rather than direct authority • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing • Willingness to regularly travel internationally when required • Record of success in leading teams, measurement of ROI, and accountability for results • Ability to thrive in a fast-paced startup environment • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly • The ability to work at both strategic and tactical levels • Fluent in French & English (written and verbal) • Appreciation for design and a passion for Airbnb

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits