Marketing Lead

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AVIAN

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🏭 Manufacturing

🛡️ Insurance

🏥 Healthcare

Manufacturing • Insurance • Healthcare

AVIAN is a company that provides 24/7 industrial thermal monitoring combining thermal camera hardware, AI-based anomaly detection, and a cloud platform to turn abnormal heat into real-time alerts and operator workflows. Their system uses PoE thermal cameras, browser and mobile apps, and configurable escalation paths to help industrial teams detect overheating, prevent fires, and enable condition-based maintenance across high-risk sites like sawmills, data centers, conveyors, and battery facilities. AVIAN's offering is focused on B2B industrial safety, uptime, and predictive maintenance.

📋 Description

• Build AVIAN’s AI-forward marketing operating model from the ground up • Own LinkedIn, founder-brand content, and thought leadership for industrial fire prevention, insurance, and manufacturing • Use AI workflows to create programmatic content across customer stories, vertical pages, SEO/AIO pages, outbound assets, and sales enablement • Build AI-driven outbound research and enrichment workflows for priority accounts, sectors, and buying committees • Design lifecycle automation including lead scoring, reactivation, segmentation, trigger-based campaigns, and sales handoff • Improve AVIAN’s website conversion, landing pages, SEO, and AI-search visibility • Turn trade fairs into pipeline through pre-event targeting, content, booking flows, on-site support, and post-event follow-up • Build and manage lean growth experiments across paid, organic, email, content, and partner channels • Work closely with sales to convert marketing activity into qualified pipeline and revenue • Track performance, discontinue ineffective initiatives, and build repeatable systems • Write, build, automate, launch, analyze, and improve marketing initiatives as a hands-on individual contributor • Report directly to the CEO

🎯 Requirements

• Experience as a #1 or #2 marketing hire at a B2B startup, ideally in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a related category • Proven track record building pipeline in a startup or scale-up environment • Evidence of agentic AI workflows in production, not just prompting or experimentation • Ability to demo AI workflows shipped, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar • Public evidence of an AI-native marketing point of view, such as writing, side projects, GitHub, Loom walkthroughs, shipped tools, or documented workflows • Strong content ability across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement • Strong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion • Hands-on experience with HubSpot or similar CRM and marketing automation systems • Ability to operate without a large team, agency layer, or perfect process • Strong analytical discipline and clear ROI thinking • High ownership, direct communication, and bias for action • Fluent English • Experience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators • Experience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS • Experience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization • Experience planning and executing trade fair marketing • German language skills • Based in Zurich, Europe, or a major US industrial hub

🏖️ Benefits

• Performance-based variable compensation tied to pipeline and ARR milestones • Equity participation • Budget authority for tools, experiments, events, and selective external support • Flexible, high-trust working model • International team with a clear mission and strong customer focus • Direct reporting line to the CEO • Full ownership of AVIAN’s marketing engine • Opportunity to build an AI-forward function that replaces the work of a small team • Clear mandate to create pipeline, brand authority, and repeatable growth systems • Opportunity to help scale AVIAN to $10M+ ARR and beyond • Reasonable accommodations available upon request