Patient Activation Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United Kingdom, Spain, +1 more countries – Remote

🇬🇧 United Kingdom – Remote 🇪🇸 Spain – Remote 🇮🇹 Italy – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 29 days.
• No salary listed.

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Alcon

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💼 Consulting

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Healthcare • Consulting • Manufacturing

Alcon is a leading company in the field of eye care, committed to innovating life-changing vision products. Their mission is to help people see brilliantly, enhancing their quality of life. Alcon recently introduced the PRECISION7® contact lens, a revolutionary one-week replacement lens designed to provide clear vision and comfort. With a strong emphasis on research and development, Alcon is dedicated to advancing eye health globally.

📋 Description

• Drive co-marketing Direct-to-Patient campaigns and referral network activities with selected Strategic Accounts across priority European markets • Translate brand, market and Strategic Account opportunities into measurable programmes that increase patient awareness, optimize referral pathways and strengthen intent to seek consultation • Lead activation programmes directly or provide leadership, consultation and quality oversight to Business Transformation Managers and local resources • Plan and deliver customer co-marketing activation and referral programmes from pitch and customer alignment through launch, optimization, reporting and close-out • Develop activation roadmaps covering scope, timelines, budget, deliverables, decision points, launch readiness and dependencies • Co-build customer activation propositions and pitches with Strategic Account Managers • Develop activation briefs, objectives, KPIs, measurement approaches, media plans, creative requirements and ways of working • Manage allocated co-marketing budgets, with Strategic Account Manager approval of spending decisions • Support landing pages, conversion journeys, booking tools, measurement and tracking, and advertising-platform access • Plan, evaluate and optimize paid-media activity using performance data and KPIs • Coordinate International Marketing, local Marketing, Sales, Strategic Accounts, Legal & Compliance, customers and agencies • Provide input on creative assets, channel fit, media plans, conversion journeys and customer co-branding • Identify clinic-level readiness requirements and communicate them to stakeholders • Develop or guide clinic briefing materials and support Sales and field-team briefings • Facilitate peer learning by sharing practices, campaign examples, benchmarks and lessons across markets • Maintain programme documentation, decision logs, budget visibility, status reporting, risks, learnings and recommendations • Escalate capability, quality, capacity and governance risks or unresolved review disagreements • Determine KPIs and measurement plans before launch • Monitor performance and provide reporting, interpretation and optimization recommendations • Consolidate learnings to improve marketing playbooks, templates, customer readiness criteria and agency ways of working • Provide updates on activation progress, results, utilization, risks and recommendations

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field required • Postgraduate degree such as an MBA or MSc in Marketing preferred • Platform certifications in paid media and analytics are advantageous, including Meta Certified Media Buying Professional, Google Ads certification, and Google Analytics 4 certification • Minimum 8 years of marketing experience • At least four to five years of direct responsibility for planning and managing multichannel paid-media campaigns across Meta, Google Search, YouTube, digital out-of-home and OTT media • Experience in consumer or patient marketing, customer marketing or clinic marketing preferred • Customer-facing experience and ability to translate activation expertise into a credible value proposition for strategic customers • Experience working with media, creative and digital agencies and coordinating complex cross-functional delivery • Ability to evaluate and challenge media plans and agency recommendations and interpret campaign performance data • Working knowledge of landing-page optimization, UTM naming conventions and conversion tracking setup, including Meta Pixel, Google Tag and Google Analytics 4 • Experience with Meta Business Suite and Ads Manager, Google Analytics, Looker Studio, Google Business Profile, content management systems, Excel or Google Sheets, AI tools and presentation software • Demonstrated coaching and influencing experience without formal reporting authority • Ability to move between hands-on execution, analytical problem-solving, customer engagement, stakeholder management and senior stakeholder communication • International, regional or multi-market experience preferred; European market experience advantageous • Healthcare, medical device, pharmaceutical or consumer healthcare experience preferred • Professional English-language proficiency required • Knowledge of Spanish and/or Italian advantageous • Paid-media planning, evaluation and optimization • DTP and customer activation programme management • Customer journey, landing-page and conversion-rate optimization literacy • Measurement design, tracking and performance interpretation • Customer and agency leadership • Coaching, influencing and quality review without formal authority • Cross-market prioritization and disciplined scope management • Clear written and verbal communication • Approximately 30–50% travel

🏖️ Benefits

• Inclusive culture recognizing contributions • Opportunities to grow your career • Focused growth and development opportunities • Ability to manage your own workload and schedule while hitting set targets • Collaboration with teammates to share best practices and learnings

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