Junior Lifecycle Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟢 Junior

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Ashbury College

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1891

📚 Education

Education

Ashbury College is a leading independent day and boarding school in Ottawa, Canada, serving boys and girls in Grades 3 through 12. Founded in 1891 and an IB World School, Ashbury emphasizes academic excellence, small class sizes, a diverse international student body, and a strong record of university placement, while also focusing on student life, extracurricular opportunities, and community and Indigenous reconciliation initiatives.

📋 Description

• Develop and deliver targeted, data-driven marketing activity across the customer journey • Manage and optimise lifecycle campaigns • Implement HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales conversion within an ABM environment • Plan, build, execute and optimise lifecycle marketing programmes • Design and build behaviour-led, segmented customer journeys across email, website, social media, events, webinars and other relevant channels • Develop automated customer journeys and nurture programmes tailored to audience needs, behaviours and lifecycle stage • Create triggered customer and prospect communications based on engagement, intent and lifecycle status • Collaborate with internal teams and stakeholders to develop and deploy relevant content and campaign assets • Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness • Refine and optimise lead scoring, qualification and lifecycle criteria with Marketing and Sales • Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover • Optimise nurture programmes to move prospects through the sales funnel efficiently • Monitor lifecycle performance and optimise campaign effectiveness and ROI • Develop reports and dashboards tracking lead progression, conversion rates and campaign effectiveness • Analyse customer and campaign data to identify trends and optimisation opportunities • Conduct A/B testing across messaging, content, audiences and customer journeys • Own and maintain the HubSpot CRM platform to ensure data integrity, usability and accuracy of real-time information • Identify opportunities to improve workflow automation, personalisation and segmentation • Report to the Head of Marketing and support delivery of the Ashbury marketing strategy

🎯 Requirements

• 4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation • Extensive hands-on experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console • Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys • Practical and operational exposure to lead scoring, segmentation and lifecycle stages • Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes • Experience analysing campaign performance and using data to optimise engagement, conversion and ROI • Demonstrable know-how and experience working across multiple marketing channels, such as email, website, social, webinars and events • Experience supporting or delivering Account-Based Marketing (ABM) campaigns • Practical experience using intent data or website visitor intelligence to identify and prioritise prospects • Experience in a B2B, professional services or complex sales environment • Strong theoretical understanding of the full B2B funnel from awareness → engagement → MQL → SQL → opportunity → customer and experience in practical application(s)

🏖️ Benefits

• Home-based role • 25 days annual leave plus public holidays as standard • Additional annual leave with length of service • Option to buy additional annual leave • Charity days and time off to support your favourite charity • Payroll Charity giving scheme • Cycle to Work scheme and much more!