Manager, Digital Personalization

🔥 5 hours ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $97.5k - $157k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Avantor

WebsiteLinkedInAll Job Openings

10,000+ employees

🧬 Biotechnology

🏥 Healthcare

🤝 B2B

💰 Private equity on 2010-08

Biotechnology • Healthcare • B2B

Avantor is a leading life science tools company and global provider of mission-critical products and services to customers in the life sciences and advanced technology industries. From discovery to delivery, Avantor works side-by-side with scientists worldwide to enable breakthroughs in medicine, healthcare, and technology by supplying laboratory consumables, chemicals, equipment, distribution and lab services used across research, development and production. Its portfolio is used at more than 300,000 customer locations in 180 countries; the company operates 200+ locations with 13,500+ associates and has a long operational history of over 120 years.

📋 Description

• Lead the development, execution, and optimization of personalized digital experiences that drive engagement, conversion, and growth • Manage and mentor a team of Personalization Coordinators through guidance, goal setting, and performance development • Oversee personalization campaigns and experiments, ensuring high-quality implementation and strategic alignment • Maintain and prioritize the personalization roadmap with key stakeholders • Develop personalization strategies supporting customer journeys, demand generation campaigns, and site optimization • Build and launch personalized content and experiences using Adobe Target • Define success metrics and reporting frameworks with analytics teams • Collaborate with Web Production, Content Strategy, Creative, Marketing, Demand Generation, MarTech, Analytics, and Development teams • Ensure proper tagging, tracking, and audience integration • Serve as a subject matter expert on personalization tools, trends, and best practices • Analyze campaign and experiment performance data and optimize user experiences • Recommend testing hypotheses and personalization opportunities based on user behavior, performance trends, and business objectives • Stay current with personalization technologies, user expectations, and industry benchmarks • Oversee digital marketing strategy execution across SEO, SEM, social media, email, and mobile marketing initiatives

🎯 Requirements

• Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science • 5+ years of experience in digital marketing, personalization, conversion optimization, or web experimentation • At least 2+ years in a people leadership position • Hands-on experience with Adobe Target, including Experience Targeting, A/B testing, Recommendations, and Automated Personalization • Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, or Looker Studio • Experience partnering with data and technical teams • Strong understanding of personalization strategy, customer segmentation, and UX best practices • Demonstrated cross-functional experience with web, creative, data, and marketing teams • Experience using web performance platforms • Strong project management, communication, and problem-solving skills • Experience with customer data platforms, audience targeting tools, or dynamic content platforms • Understanding of HTML/CSS and personalization layers interacting with front-end code • Background in demand generation or performance marketing environments

🏖️ Benefits

• Medical, dental, and vision coverage • Wellness programs • Health savings accounts • Flexible spending accounts • 401(k) plan with company match • Employee stock purchase program • 11 paid holidays • 18 PTO days accrued annually • Volunteer time off • 6 weeks of 100% paid parental leave, except in states that offer paid family leave • Learning experiences to support career growth and success • Diverse, equitable, and inclusive culture