Senior Product Marketing Manager – GTM Strategy

🕒 May 29

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AvidXchange, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 $66M Venture Round on 2020-09

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle market businesses and their suppliers.

📋 Description

• Define and maintain TAM/SOM/SAM models to size market opportunity across middle market and upmarket segments • Develop and continuously refine Ideal Customer Profiles (ICPs) — identifying new buying personas, verticals, and whitespace opportunities • Lead competitive intelligence efforts to identify differentiation strategies and market positioning advantages • Own the core positioning and messaging architecture for the specific market segments • Craft compelling narratives tailored to CFOs, Controllers, and finance leaders that emphasize efficiency, control, and visibility • Develop differentiated messaging frameworks for new ICPs as the company expands upmarket • Partner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenue • Design promotional offers and competitive win-back programs in collaboration with Sales • Establish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal terms • Lead end-to-end GTM planning and launch execution for new products, features, and market entries • Develop launch playbooks that coordinate across marketing, sales, product, and rev ops • Define success metrics, track performance, and iterate GTM strategy based on pipeline and win/loss data • Develop segment-specific pitch narratives and ROI tools that help reps close faster in competitive deals • Partner with Sales Enablement to operationalize content in Salesforce, Marketo or equivalent platforms • Serve as the GTM quarterback across Marketing, Demand Gen, Sales, Finance, Product, and Rev Ops • Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign • Present GTM plans and performance to executive leadership and influence resource allocation decisions

🎯 Requirements

• 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company • Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them • Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics • Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools) • Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan • Fintech, payments, AP automation, or CFO-persona experience is a strong plus • MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered

🏖️ Benefits

• 18 days PTO* • 11 Holidays (8 company recognized & 3 floating holidays) • 16 hours per year of paid Volunteer Time Off (VTO) • Competitive Healthcare • 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2% • Parental Leave: 8 weeks 100% paid by AvidXchange** • Discounts on Pet, Home, and Auto insurance • WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers • Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more • Onsite gym fitness center, yoga studio, and basketball court • Tuition Reimbursement up to the federal maximum of $5,250*** • Hybrid Workplace Flexibility • Free parking