Director, International Marketing

🕒 June 1

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BetterHelp

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2013

👥 B2C

⚕️ Healthcare Insurance

🧘 Wellness

B2C • Healthcare Insurance • Wellness

BetterHelp is the world's largest online therapy service, offering professional, licensed, and vetted therapists to help with a range of issues including depression, anxiety, relationships, trauma, and more. The platform allows users to communicate with therapists via text, chat, phone, and video sessions, providing convenience and flexibility similar to traditional in-office therapy. BetterHelp matches users with licensed providers such as psychologists, licensed professional counselors, and clinical social workers, and offers therapy solutions for individuals, couples, and teens.

📋 Description

• Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs. • Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey. • Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies. • Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing. • Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors. • Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches. • Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth. • Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions. • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements. • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field. • 10+ years of experience in international marketing, growth marketing, or related fields. • Experience managing large performance marketing budgets across countries. • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making. • Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures. • Fluency in multiple languages is a plus. • Ability to travel internationally as needed.

🏖️ Benefits

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers