Product Marketing Manager

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Logo of BioPhorum

BioPhorum

51 - 200 employees

Founded 2008

💼 Consulting

📦 Logistics

🧬 Biotechnology

💰 Private Equity Round on 2008-05

Consulting • Logistics • Biotechnology

BioPhorum is a collaborative organization that enables the global biopharmaceutical industry to connect, collaborate, and accelerate progress for the benefit of all. It brings together therapy developers, contract manufacturing and testing organizations to address challenges and share solutions in the biopharmaceutical industry, particularly in areas such as advanced therapy medicinal products, drug delivery, drug substance manufacturing, fill finish operations, and digital transformation. BioPhorum acts as an industry voice to facilitate regulatory convergence, enhance supply chain resilience, and support sustainability efforts through multi-disciplinary collaboration and innovative technology strategies.

📋 Description

• Lead go-to-market strategies for new products and major enhancements. • Develop compelling product positioning and messaging that resonates with scientific and commercial audiences. • Create integrated marketing campaigns across digital, content, partner and sales channels. • Equip our Sales teams with high-impact presentations, case studies, product collateral and launch materials. • Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning. • Work closely with Product Management to influence product strategy through customer and market intelligence. • Measure campaign performance, optimise activity and demonstrate commercial impact. • Manage campaign budgets and ensure strong return on investment. • Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.

🎯 Requirements

• Experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment. • Proven experience leading product marketing or go-to-market initiatives. • Excellent copywriting and communication skills, particularly for technical or scientific audiences. • A commercial mindset with the ability to translate marketing activity into business growth. • Experience working closely with Product and Sales teams. • Strong organisational skills and the ability to manage multiple priorities. • Confidence influencing stakeholders across different functions. • Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.

🏖️ Benefits

• The opportunity to influence products used by the world's leading biopharmaceutical organisations. • A collaborative, ambitious and supportive culture. • The autonomy to own your work and bring new ideas to life. • Exposure to senior industry leaders and cutting-edge developments across life sciences. • Excellent opportunities for personal and professional development. • Competitive salary and comprehensive benefits package.

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