Website Content Manager

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 10%

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Logo of Blackbaud

Blackbaud

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Own day-to-day management of marketing-owned website content within the CMS • Build, publish and maintain landing pages, information pages and campaign content • Act as subject matter expert for content governance, page structure and publishing best practice • Ensure content remains accurate, up to date, accessible and aligned with brand standards • Conduct regular content audits to identify outdated, duplicated or underperforming content • Collaborate with the B2B content specialist across B2B and B2C audiences • Improve navigation, page structure and customer journeys • Write, edit and optimise website copy for clarity, engagement and conversion • Create landing pages and campaign experiences supporting acquisition, activation and fundraising goals • Apply UX writing and information architecture principles to improve website journeys • Collaborate with Search, Social, CRM and Design teams to optimise website performance • Support acquisition growth through paid media, SEO and GEO content experiences • Use testing, analytics, user research and behavioural insights to improve content performance • Report to the Head of CRM & Digital • Build partnerships across Marketing, Product, Design and agency teams

🎯 Requirements

• Experience managing website content through a CMS, ideally WordPress or similar CMS platforms • Strong understanding of content governance, publishing workflows and website content operations • Excellent copywriting, editing and proofreading skills • Experience creating landing pages and conversion-focused website content • Strong understanding of information architecture and digital content best practice • Experience using analytics and customer insight to improve content performance • Working knowledge of SEO, GEO and CRO principles • Ability to simplify complex information into clear, engaging customer content • Strong project management, organisation and attention to detail • Comfortable managing multiple stakeholders and priorities • Desirable: experience in online fundraising, charities, non-profit organisations or mission-led businesses • Desirable: familiarity with accessibility standards and inclusive design principles • Desirable: experience working alongside CRM, acquisition or lifecycle marketing teams • Desirable: experience using AI tools responsibly to support content workflows and optimisation

🏖️ Benefits

• Equal opportunity employer committed to maintaining an inclusive work environment

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