Meta Ads Specialist, Part-Time

Job not on LinkedIn

🔥 1 minute ago

🌐 United Kingdom, Spain, +4 more countries – Remote

🇬🇧 United Kingdom – Remote 🇪🇸 Spain – Remote 🇵🇱 Poland – Remote 🇷🇴 Romania – Remote 🇮🇪 Ireland – Remote 🇵🇹 Portugal – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BorrowMyDoggy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📣 Marketing

🏥 Healthcare

🏨 Hospitality

💰 Venture Round on 2018-01

Marketing • Healthcare • Hospitality

BorrowMyDoggy is a community platform that connects dog owners with local, trusted borrowers for dog walking, care, and companionship. For over a decade, it has facilitated thousands of connections, benefiting both the dogs and their human interactions. Members of BorrowMyDoggy ensure the safety and well-being of dogs through ID verification, insurance, and a supportive team offering guidance. This service provides an alternative to traditional dog boarding, creating opportunities for people who love dogs but cannot own one to spend quality time with them. The company focuses on building trust and happiness within communities by allowing members to arrange care schedules, from regular walks to overnight stays, benefiting dog owners and borrowers alike.

📋 Description

• Manage the Meta Ads account day to day, including campaign structure, audiences, budgets, pacing and bids • Launch and test ads in Meta Ads Manager and bulk-launch tools • Monitor performance daily, shift budget toward what works and pause underperforming ads • Maintain healthy tracking and conversion data using Pixel and Conversions API • Own channel reporting with monthly reports containing five key takeaways and weekly headlines • Turn organic social, member photos, videos and UGC into static and short-form video ads • Edit and design ads using Canva, Figma, CapCut or similar tools • Build the organic-to-paid pipeline by identifying high-performing organic posts • Refresh creative at least monthly with testing plans for new hooks, angles and formats • Maintain a content wishlist based on data gaps • Use creative analytics tools to track hook rate, hold rate, CTR and CPA by concept and iteration • Analyze ad comments and audience feedback for new angles and objections • Use AI tools such as Claude with brand guidelines for analysis, copy and ideation • Check the account briefly on days outside the 1–3 day weekly schedule

🎯 Requirements

• 3+ years running Meta Ads accounts hands-on, agency or in-house, for a consumer, subscription or online business • Independently managed £20k+/month in Meta spend, including budgets, structure and testing • Portfolio of ads made personally, including statics and short-form video, especially ads cut from existing or user-generated footage • Proven ability to diagnose creative fatigue and decide what to iterate, refresh or retire • Clear grasp of hook rate, hold rate, CTR, CPM, CPA and ROAS, and attribution limits • Clear written communication, including concise reports for non-specialists • Ideally: hands-on use of a creative analytics or launch platform (e.g. AdNova, Madgicx, Superads, Atria, Motion or Segwise) • Ideally: confident use of AI tools like Claude or ChatGPT for analysis, copy and creative ideation • Ideally: experience working with UGC creators and community content, and editing raw footage into ads • Ideally: experience in a marketplace or two-sided platform • Nice to have: TikTok Ads experience • Nice to have: familiarity with Windsor.ai, Metabase or similar reporting tools • Nice to have: motion design or AI video tools for fast iterations

🏖️ Benefits

• Competitive day rate • A fun and friendly dog-loving team • Real ownership of creative in a newly in-housed channel • Work with a mission-driven brand and an engaged, dog-loving community