Senior Brand Manager

🔥 18 hours ago

🌐 United Kingdom, Ireland – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BoyleSports

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

✈️ Travel

🎲 Gambling

Marketing • Travel • Gambling

BoyleSports is the largest and most successful independently-owned bookmaker on the island of Ireland. Founded in 1982 by John Boyle, the company has grown to over 375 shops in Ireland and the UK, offering a variety of betting services including mobile, online, and live betting. With headquarters in the Republic of Ireland, BoyleSports employs over 2,700 people across multiple countries including the UK, Gibraltar, Manila, and South Africa. The company is regulated for betting and gaming activities in Ireland, the UK, and Gibraltar, and is actively involved in sports sponsorships, including the Irish Grand National and various football clubs.

📋 Description

• Act as a senior guardian of the BOYLE Sports brand across the UK and Ireland • Champion the Back Yourself brand platform across relevant customer touchpoints • Own creative development from brief through to delivery • Partner with the in-house Creative team and lead external creative agency relationships • Lead major integrated Sportsbook and Gaming campaigns • Build go-to-market plans around key sporting and cultural moments • Contribute to media strategy across the UK and Ireland • Lead and challenge the media agency • Work with the Media Manager to optimise channel mix, reach, frequency, phasing and investment • Define success measures and evaluate effectiveness, brand health and ROI • Identify opportunities in the changing media landscape • Collaborate cross-functionally with Sportsbook, Gaming, Product, Retail, CRM, Performance, PR, Social and Sponsorship teams • Maximise sponsorship partnerships across advertising, media, retail, digital, content and customer activation • Own and manage significant brand and media budgets • Manage and develop members of the Brand team • Champion the BOYLE Sports brand internally • Support the Director of Brand on Sportsbook and Gaming brand strategy • Ensure activity complies with advertising regulation, Safer Gambling requirements and industry legislation

🎯 Requirements

• 8+ years’ experience in senior brand, marketing or integrated communications roles, ideally within a fast-paced consumer business • Strong track record of building brands and delivering integrated campaigns that create both brand and commercial impact • Strong media expertise, including media strategy, planning and buying across TV, BVOD, OOH, digital, audio, social and emerging channels • Excellent creative judgement and experience leading major advertising campaigns from brief through to execution • Experience managing and getting the best from creative and media agencies • Strong understanding of brand strategy, positioning and long-term brand building • Commercial confidence, including experience managing significant budgets and making smart investment decisions • Strong leadership and influencing skills • Analytical mindset and confidence using research, brand, media and commercial data to inform decisions • Experience managing and developing people • Experience in a regulated industry advantageous; knowledge of gambling advertising regulation and Safer Gambling principles a plus • Genuine interest in sport and/or gaming

🏖️ Benefits

• Fully remote work arrangement