Vice President of Sales

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🕒 July 24

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Logo of Brew Dr.

Brew Dr.

51 - 200 employees

Founded 2008

🍽️ Food & Beverage

👥 B2C

🛒 Retail

💰 Debt financing on 2019-06

Food & Beverage • B2C • Retail

Brew Dr. is a consumer beverage company that produces organic, probiotic kombucha and sparkling and classic iced teas. Their products are marketed as gut-friendly, low-sugar, non-alcoholic, and made with live cultures (raw, unpasteurized kombucha). Brew Dr. sells bottled and canned kombucha and sparkling/iced teas through retail channels and delivery partners (e. g. , Instacart), offers wholesale, and promotes sustainability/impact and branded merchandise. The brand emphasizes natural ingredients, functional benefits (probiotics, antioxidants), and a lifestyle positioning around slow, mindful enjoyment.

📋 Description

• Develop and execute Brew Dr.’s national sales strategy to achieve revenue and profitability objectives. • Establish annual sales plans, forecasts, and performance targets aligned with company goals. • Identify growth opportunities across channels, customers, and product portfolios. • Develop and implement customer strategies that drive sustainable, profitable growth. • Monitor market trends, competitive activity, and customer needs to inform sales priorities. • Lead all sales functions, including national accounts, regional sales, brokers, distributors, and strategic partnerships. • Build, mentor, and develop a high-performing sales team focused on accountability and execution. • Establish disciplined sales processes, forecasting, pipeline management, and performance metrics. • Strengthen distributor and broker partnerships to maximize market coverage and execution. • Negotiate key customer agreements and lead high-level customer relationships. • Expand distribution and deepen relationships across grocery, natural, club, convenience, foodservice, and mass retail channels. • Identify and pursue new business opportunities that align with Brew Dr.’s strategic objectives. • Partner with finance and marketing to develop pricing, promotional, and assortment strategies that maximize revenue and profitability. • Collaborate with marketing to ensure commercial initiatives, new product launches, and promotional programs are effectively executed in the marketplace. • Partner closely with marketing, operations, supply chain, finance, and product development to align commercial priorities and ensure successful execution. • Support demand planning through accurate forecasting and sales insights.

🎯 Requirements

• 10+ years of progressive sales leadership experience within consumer packaged goods (CPG), preferably in the beverage, natural foods, or functional beverage categories; Costco experience required • Proven track record of delivering sustained revenue growth and expanding distribution across national and regional retail accounts. • Deep experience working with distributors, brokers, and key retail partners. • Strong understanding of grocery, natural, mass, club, convenience, and foodservice channels. • Demonstrated success building high-performing sales teams and developing sales talent. • Experience with sales forecasting, customer planning, trade management, and revenue optimization. • Excellent negotiation, communication, and relationship-building skills. • Strong analytical and financial acumen with the ability to translate data into actionable business strategies. • Ability to thrive in an entrepreneurial environment with a hands-on leadership style.

🏖️ Benefits

• Comprehensive Medical and Dental Plans • FSA, Dependent Care, Transit Plans • Long-Term Disability Insurance • 401(k) with 100% Vested Employer Match • Educational and Wellness Reimbursements • Employer-paid Short-Term Disability and Life/AD&D Insurance • Company Holidays and Floating Holidays • Paid Day off in your Birthday Month • Local Love Paid Volunteer Program • Charitable Donation Matching • Paid Parental Leave

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