Regional Product Marketing Manager

🔥 11 minutes ago

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Support regional go-to-market readiness and product launches by coordinating messaging, enablement assets, and timelines across regional sales and marketing teams, notably for locally published products • Translate global product positioning and messaging frameworks into regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics • Assess regional and customer needs, competitive landscape, and local regulatory or adoption considerations to build product positioning, roadmap communication, and go-to-market execution • Collect and synthesize voice-of-customer, voice-of-field, and market-informed inputs from regional markets • Work with global product marketing and editorial teams on global positioning, launch planning, lifecycle strategy, and product roadmap priorities • Partner with global product marketing and regional sales to create and maintain sales enablement tools, including product demos, one-pagers, pricing narratives, and outbound messaging • Own and maintain regional product messaging across regional marketing channels • Drive regional industry recognition through awards, sponsorships, certifications, trade shows, hosted events, and webinars

🎯 Requirements

• Understanding of product promotion and go-to-market concepts, including product positioning, customer segmentation, and launch readiness • Ability to analyze regional market dynamics, competitors, customer feedback, and field feedback and translate insights into messaging and sales materials • Strong cross-functional collaboration skills while maintaining global alignment • Record of influencing internal decision-making through insights and partnership • Strong written and verbal skills for concise, audience-appropriate product messaging and sales tools • Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos • Bachelor’s degree in Marketing, Business, Communications, or a similar field, or practical experience • Typically 5+ years of related experience in product marketing, regional marketing, or publishing

🏖️ Benefits

• Inclusive work environment • Employee experience programs • Employee Resource Groups, including Green ERG and Women in Tech (WiT) ERG